{"id":511546,"date":"2023-05-03T11:24:19","date_gmt":"2023-05-03T09:24:19","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=892923"},"modified":"2025-04-01T16:52:49","modified_gmt":"2025-04-01T16:52:49","slug":"ia-generativa-personalizada-para-empresas","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/co-es\/solutions\/ia-generativa-personalizada-para-empresas\/","title":{"rendered":"IA generativa personalizada para empresas"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:56.99999999999999% 59%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">IA generativa personalizada para empresas<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Eleva lo posible<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/generative-ai-content-draft-only\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/generative-ai-content-draft-only\/&amp;text=Generative%20AI%20content%20-%20DRAFT%20ONLY\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/generative-ai-content-draft-only\/&amp;text=Generative%20AI%20content%20-%20DRAFT%20ONLY\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-preparate-para-sorprenderte-con-el-poder-colectivo-de-la-inteligencia-humana-y-la-ia-generativa-personalizada-para-empresas\">Prep\u00e1rate para sorprenderte con el poder colectivo de la inteligencia humana y la IA generativa personalizada para empresas.<\/h2>\n\n\n\n<p>Es dif\u00edcil ser creativo en un entorno inseguro mientras se ignoran las habilidades \u00fanicas que te hacen ser t\u00fa mismo. Esta es una realidad que la mayor\u00eda de las empresas experimentan al probar Gen AI por primera vez.&nbsp;<\/p>\n\n\n\n<p>La IA generativa personalizada para empresas de ÎÚÑ»´«Ã½ es diferente, es un entorno seguro y protegido que eleva y se enfoca en la excelencia para dar rienda suelta a la creatividad a trav\u00e9s del poder de la tecnolog\u00eda.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Es un lugar donde realmente podemos elevar su posible.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dinara-kasko-trabaja-con-capgemini-para-elevar-lo-posible\">Dinara Kasko trabaja con ÎÚÑ»´«Ã½ para elevar lo posible<\/h2>\n\n\n\n<p>Las ideas de siguiente nivel est\u00e1n en el men\u00fa con Customer Generative AI for Enterprise. Nos asociamos con Dinara Kasko, un incre\u00edble talento creativo. Dinara es una arquitecta y dise\u00f1adora que combina sus habilidades con la impresi\u00f3n 3D y la IA para crear una pasteler\u00eda \u00fanica y alucinante.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h4 data-maxlength=\"34\">IA Generativa<\/h4><div class=\"video-info\"><p data-maxlength=\"68\">ÎÚÑ»´«Ã½ para elevar lo posible<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/S4PA1bigQQ8\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-cambia-el-adn-de-tu-empresa\">Cambia el ADN de tu empresa<\/h4>\n\n\n\n<p>De acuerdo con nuestro informe del Instituto de Investigaci\u00f3n de ÎÚÑ»´«Ã½ sobre la <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/ia-generativa-en-las-organizaciones\/\">IA generativa en las organizaciones<\/a>, casi todos los ejecutivos (96%) de nuestra encuesta global citan la IA generativa como un tema candente de debate en sus respectivas salas de juntas, y aproximadamente una quinta parte de ellos dice que la IA generar\u00e1 una disrupci\u00f3n significativa en sus industrias.&nbsp;<\/p>\n\n\n\n<p>PERO&#8230; para las empresas, hay muchos problemas detr\u00e1s de los modelos de Gen AI disponibles p\u00fablicamente. Estos est\u00e1n demasiado desvinculados de la realidad empresarial y son demasiado incontrolables, demasiado riesgosos para los datos y la privacidad, y demasiado dif\u00edciles de adoptar y escalar.<\/p>\n\n\n\n<p>Por lo tanto, los CXO deben comprender c\u00f3mo aprovechar Gen AI, en toda su organizaci\u00f3n, de manera segura y controlada, para adaptarse a la realidad de su negocio.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Te ayudamos a cambiar el ADN de tu empresa a trav\u00e9s de la IA Generativa.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/prod.ucwe.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/08\/GEN-AI_Solutions-page_Mid-Banner.jpg\" alt=\"\" style=\"object-position: 70% 18%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/we-elevate-your-possible-with-generative-ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"88\">Dinara Kasko trabaja con ÎÚÑ»´«Ã½ para elevar lo posible<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLas ideas de siguiente nivel est\u00e1n en el men\u00fa con Customer Generative AI for Enterprise. Nos asociamos con Dinara Kasko, un incre\u00edble talento creativo. Dinara es una arquitecta y dise\u00f1adora que combina sus habilidades con la impresi\u00f3n 3D y la IA para crear una pasteler\u00eda \u00fanica y alucinante.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Conocer m\u00e1s about Dinara Kasko trabaja con ÎÚÑ»´«Ã½ para elevar lo posible\" href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/we-elevate-your-possible-with-generative-ai\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tConocer m\u00e1s\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\">Soluciones a la medida y confiables<\/h4>\n\n\n\n<p>Con Custom Generative AI for Enterprise, ayudamos a las empresas a pasar de un uso est\u00e1ndar de riesgo de grandes modelos p\u00fablicos gen\u00e9ricos a una soluci\u00f3n personalizada y confiable basada en el uso de sus datos y el conocimiento de su empresa, con resultados confiables que crean resultados tangibles significativos.<\/p>\n\n\n\n<p>Mejoramos el conocimiento \u00fanico y espec\u00edfico de la empresa para una experiencia Gen AI completamente personalizada con la arquitectura marco Gen AI comprobada de ÎÚÑ»´«Ã½. Creaci\u00f3n de soluciones generativas a gran escala seguras, fiables y que protegen la privacidad a trav\u00e9s de varias capas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Datos (base de la plataforma de datos)<\/li>\n\n\n\n<li>Modelo (entrenado en base al conocimiento de la empresa)<\/li>\n\n\n\n<li>Negocios (capa de experiencia orquestada para el uso de dominios comerciales)<\/li>\n\n\n\n<li>Testing &amp; Trust (capa transversal)<\/li>\n<\/ul>\n\n\n\n<p>Desde la definici\u00f3n de su l\u00ednea de base y estrategia hasta el desarrollo de los primeros MVP y soluciones personalizadas listas para la empresa, ayudaremos a impulsar y escalar una transformaci\u00f3n comercial sobresaliente.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Informaci\u00f3n m\u00e1s reciente<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/ia-generativa-en-las-organizaciones\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/ia-generativa-en-las-organizaciones\/\" aria-label=\"IA generativa en las organizaciones\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">IA generativa en las organizaciones<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/tomando-el-control-de-la-ia-generativa\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/06\/Web-Banner_v1.png\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/ia-creativa-y-generativa\/\" aria-label=\"IA creativa y generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">IA creativa y generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/tomando-el-control-de-la-ia-generativa\/\" aria-label=\"Tomando el control de la IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Tomando el control de la IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"expert-heading\">Perspectivas de expertos<\/h2><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/como-elegir-a-la-firma-consultora-ideal-para-tu-transformacion-digital\/\" aria-label=\"\u00bfC\u00f3mo elegir a la firma consultora ideal para tu transformaci\u00f3n digital?\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/01\/firma-consultora-banner.png?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Trends<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/como-elegir-a-la-firma-consultora-ideal-para-tu-transformacion-digital\/\" aria-label=\"\u00bfC\u00f3mo elegir a la firma consultora ideal para tu transformaci\u00f3n digital?\"><h3 class=\"expert-subtitle\">\u00bfC\u00f3mo elegir a la firma consultora ideal para tu transformaci\u00f3n digital?<\/h3><\/a><div class=\"box-bottom\">\n\t\t\t<img decoding=\"async\" class=\"box-logo  \" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/08\/cg-logo-3.png?w=330\" \/><div class=\"date-name-info\"><div class=\"author-text\">ÎÚÑ»´«Ã½<\/div><div class=\"date-text\">ene. 30, 2020<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/como-podra-la-banca-afrontar-las-demandas-de-las-nuevas-generaciones-potencializando-fortalezas\/\" aria-label=\"\u00bfC\u00f3mo podr\u00e1 la banca afrontar las demandas de las nuevas generaciones? potencializando fortalezas\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/01\/millenials-banca-web-banner.png?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Trends<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/como-podra-la-banca-afrontar-las-demandas-de-las-nuevas-generaciones-potencializando-fortalezas\/\" aria-label=\"\u00bfC\u00f3mo podr\u00e1 la banca afrontar las demandas de las nuevas generaciones? potencializando fortalezas\"><h3 class=\"expert-subtitle\">\u00bfC\u00f3mo podr\u00e1 la banca afrontar las demandas de las nuevas generaciones? potencializando fortalezas<\/h3><\/a><div class=\"box-bottom\">\n\t\t\t<img decoding=\"async\" class=\"box-logo  \" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/08\/cg-logo-3.png?w=330\" \/><div class=\"date-name-info\"><div class=\"author-text\">ÎÚÑ»´«Ã½<\/div><div class=\"date-text\">ene. 30, 2020<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/cual-es-la-respuesta-a-los-desafios-de-sostenibilidad\/\" aria-label=\"\u00bfCu\u00e1l es la respuesta a los desaf\u00edos de sostenibilidad?\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/01\/Environment-Sustainability.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Sustainability<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/cual-es-la-respuesta-a-los-desafios-de-sostenibilidad\/\" aria-label=\"\u00bfCu\u00e1l es la respuesta a los desaf\u00edos de sostenibilidad?\"><h3 class=\"expert-subtitle\">\u00bfCu\u00e1l es la respuesta a los desaf\u00edos de sostenibilidad?<\/h3><\/a><div class=\"box-bottom\">\n\t\t\t<img decoding=\"async\" class=\"box-logo  \" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/08\/cg-logo-3.png?w=330\" \/><div class=\"date-name-info\"><div class=\"author-text\">ÎÚÑ»´«Ã½<\/div><div class=\"date-text\">jun. 7, 2019<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"partner-heading\">Socios<\/h2><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n    <a href=\"https:\/\/www.capgemini.com\/co-es\/sobre-nosotros\/partnerships\/google-cloud\/\" class=\"partner-box-title\" aria-label=\"D\u00e9 rienda suelta a lo que es posible. Innova para crecer y reinventa tus modelos de negocio.\">\n        <div class=\"partner-box\">\n                                                 <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-GoogleCloud.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n                        \n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-GoogleCloud_4c2e57.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n                            \n                            \n                    <\/div>\n                                                    <\/div>\n    <\/a>\n<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n    <a href=\"https:\/\/www.capgemini.com\/co-es\/sobre-nosotros\/partnerships\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Working together to help companies boost business value with cloud-powered solutions.\">\n        <div class=\"partner-box\">\n                                                 <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/microsoft-1.png?w=350&#038;quality=70\" alt=\"Partners-microsoft\" class=\"partner-box-logo light\">\n                        \n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-microsoft_c8fde0.png?w=350&#038;quality=70\" alt=\"Partners-microsoft\" class=\"partner-box-logo dark\">\n                            \n                            \n                    <\/div>\n                                                    <\/div>\n    <\/a>\n<\/div>\n\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Create the impossible.<\/p>\n","protected":false},"author":81,"featured_media":511923,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"8f5d30cc-4588-494d-b217-0d53d1fbf4d9\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[162],"industry":[],"partners":[],"page-type":[167],"content-group":[],"class_list":["post-511546","page","type-page","status-publish","has-post-thumbnail","hentry","service-data-ai","page-type-solutions"],"yoast_head":"<!-- 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