ÎÚŃ»´«Ă˝ Colombia ÎÚŃ»´«Ă˝ Fri, 31 Oct 2025 14:11:03 +0000 es-MX hourly 1 https://wordpress.org/?v=6.8.3 /co-es/wp-content/uploads/sites/25/2025/10/cropped-ÎÚŃ»´«Ă˝_spade_32x32.png?w=32 ÎÚŃ»´«Ă˝ Colombia 32 32 190432512 Connectivity isn’t enough – Telcos must deliver seamless experiences /co-es/insights/expert-perspectives/connectivity-isnt-enough-telcos-must-deliver-seamless-experiences/ /co-es/insights/expert-perspectives/connectivity-isnt-enough-telcos-must-deliver-seamless-experiences/#respond Fri, 31 Oct 2025 14:10:48 +0000 /co-es/?p=544600&preview=true&preview_id=544600 What festival crowds can teach us about the future of telecoms and the transformation CSPs must embrace. Welcome to our “Engineering Smart Networks & Operations” mini-series.

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Connectivity isn’t enough – Telcos must deliver seamless experiences

Anne-Flore Agard
Sep 1, 2025
capgemini-engineering

What festival crowds can teach us about the future of telecoms and the transformation CSPs must embrace. Welcome to part one of our “Engineering Smart Networks & Operations” mini-series.

Imagine you’re at a large music festival with 175,000 other people, wristband blinking as you weave through the main-stage crowd: your phone pings with a route that steers you round a bottleneck, past a freshly stocked water point, and straight to the spot where your friends’ tents glow on the app’s augmented reality overlay.

A tap of the same screen settles your bar tab in seconds. No patchy signal, no queue as card machines need to be reset. The set you’re watching is instantly livestreamed from your handset to your followers, thanks to a creator-grade uplink slice of the network, humming in the background.

Minutes later, a safety alert nudges you aside as security teams, guided by real-time drone feeds on their own event emergency slice, ease a crowd surge. Backstage, VIPs glide through a different digital lane altogether, enjoying 8K video streams and concierge chatbots that never buffer.

These may be presented to the customer as separate perks, but cashless payments, immersive navigation, glitch-free streaming, and iron-clad safety are all threads from one fabric: a single, software-defined network, sliced and stitched on demand to cater for a vast array of personalized services, that people consume eagerly with ease.

Rethinking services 

This hybrid of telecoms and digital technology turns the operator’s infrastructure into an array of different services. Each is tuned to a precise need, yet orchestrated from the same intelligent core, proving that the future of connectivity is less about bandwidth bars and more about the seamless experiences this bandwidth weaves together.

This is certainly not what revellers at the world’s most famous performing arts festival experienced last month. Yet, it may not be long until they can. This example might be theoretical, but it is certainly indicative of what customers want, and therefore what Communication Service Providers (CSPs) want to offer.

This is not just about meeting customer demands to retain revenue streams. It’s more about finding new ones. The raft of new services enabled by 3G and 4G connectivity has not been mirrored by 5G’s arrival. So, whilst the telecommunications industry has had to spend big on networks to provide customers with 5G bandwidth, it has struggled to use that as a springboard to bring brand new services to market that help recoup its investment.

CSPs have realized they must generate revenue in unfamiliar ways if they want to maintain relevance and growth.

Rethinking revenue

We are starting to see what that revenue model looks like in practice. There is already a focus on moving from broad services designed for everyone to access, to bespoke ones for smaller groups with specific requirements. There is a broader move from CSPs dictating what services are available to a responsive agile network that bends to the customer’s whims.

Telecommunications would not be the first infrastructure industry to do this. Energy companies have embraced digital transformation to upend traditional approaches to making money from electricity and gas.

Smart metering and real-time data have enabled personalized tariffs and dynamic pricing. Apps and platforms now help customers monitor their own energy use, allowing providers to offer new service tiers, like home automation integration or carbon offset features. These companies are also supporting customer microgrid participation (so they can charge for grid balancing) or offering buyback schemes to monetize excess generation.

Many of these companies are also expanding beyond energy offerings, providing customers with additional consumer services, like electric vehicles or financial products. 

As it has in energy, doing this in telecommunications brings with it technical consequences for the owners of the existing infrastructure. The technology to enable everything from intelligent network slicing to automated personalization is varied and advanced, but it must somehow become seamlessly integrated into legacy networks.

From data management and cloud services to artificial intelligence and advanced cybersecurity – together these additional technologies represent the single biggest digital transformation in this sector since mobile telephony went mainstream in the 1980s.

How to tackle telecoms digital transformation

Digital transformation won’t be easy. Identifying the right technologies is only part of the challenge. While CSPs are experts in the telecommunications equipment that powers their networks, they often lack the cloud, data and AI expertise as well as experience in agile and DevOps methodologies, needed to effectively splice broader digital technologies into their existing infrastructure. As a result, the industry must find a way to bridge these gaps if it is to navigate this transformation successfully.

That is where working with an ecosystem of partners that understands both sides makes a difference. Organizations that bring in experts who can ‘talk their language’ whilst simultaneously translating others they need to learn pays dividends – cutting the time it takes to transform and optimize. To succeed as the boundaries between telecoms and digital technology become thinner requires CSPs to find partners with practical experience in both worlds.

Over the course of the following articles, we will delve into the most important areas where this transformation needs to be swift, smooth and successful. We believe that CSPs approaching this pivotal transformation should seek guidance from partners with deep expertise in telecommunications, digital technologies, and large-scale digital change – partners who can offer proven digital and engineering methodologies and strategic insight.  

With the right partners, CSPs can unlock the full potential of network transformation – leveraging it to deliver seamless client experiences, reduced costs, and the development of secure, AI-enabled operations.  

We hope this series will help CSPs stay focused on what matters most, by clearly defining core versus contextual priorities.

From infrastructure providers to orchestrators of seamless digital experiences

The music festival example may be theoretical, but the expectation it reflects is very real. Customers no longer measure their experience in megabits per second – they measure it in moments: seamless, personalized, secure, and shareable.

Meeting these expectations requires CSPs to evolve from infrastructure providers into orchestrators of digital experiences. That evolution demands not only bold investment, but the right blend of technical insight and strategic vision.

To learn more about how we engineer smart networks and networks operations, contact us at engineering@capgemini.com

Meet the author

Anne-Flore Agard

Anne-Flore Agard

VP, Global Head of Telecom Industry, ÎÚŃ»´«Ă˝ Engineering
Anne-Flore Agard is Vice President at ÎÚŃ»´«Ă˝ Engineering, heading the global Telecom industry. As a seasoned executive with a track record in IT, Telecom, and Digital Transformation, she brings extensive experience in delivering value to customers throughout their transformation journeys. Anne-Flore strongly believes that close collaboration within the sector’s complex ecosystem is key to defining and driving its future.

    More insights

    Reimagining the networks of tomorrow and the innovative products they enable

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    What’s next for telecoms: 7 key trends and takeaways from MWC 2025 /co-es/insights/expert-perspectives/whats-next-for-telecoms-7-key-trends-and-takeaways-from-mwc-2025/ /co-es/insights/expert-perspectives/whats-next-for-telecoms-7-key-trends-and-takeaways-from-mwc-2025/#respond Fri, 31 Oct 2025 13:56:13 +0000 /co-es/?p=544596&preview=true&preview_id=544596 MWC25 offered a compelling glimpse into the future of the telecom industry—one defined by AI-led innovation, bold infrastructure shifts, expanded cross-industry value creation, and stronger collaboration across the ecosystem. As the industry looks for new growth opportunities, the leaders will not only embrace these trends but also inspire the next wave of change.

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    What’s next for telecoms: 7 key trends and takeaways from MWC 2025

    Ahmed AIT RAIS
    Apr 29, 2025
    capgemini-invent

    The telecom industry has arrived at a pivotal moment. From the rise of agentic AI and the acceleration of satellite connectivity to ongoing network transformation and connected industries initiatives, telco leaders find themselves navigating a landscape rich in both complexity and opportunity.

    At the same time, geopolitical tensions are adding another layer to the uncertainty, as government transitions around the world are reshaping supply chains, trade relationships, security policies and regulatory frameworks. MWC25 underscored the importance of urgent action to address these new dynamics and remain agile in an evolving landscape.

    At this year’s event, our experts were on the ground to explore how emerging technologies, evolving partnerships, and new monetization models are reshaping and redefining the future of the industry. In this recap, we break down the seven key trends illuminating the path forward—and what they mean for telecoms looking to simplify operations, unlock growth, and stay ahead in a shifting world.

    1. Embrace every manifestation of AI with a strong focus on security

    Agentic AI is emerging as the next frontier in telco innovation, enabling systems that can make decisions and solve complex problems with minimal human oversight. This new level of autonomy is helping companies to dramatically increase operational efficiency and realize the promise of self-optimizing networks.

    For example, at this year’s event unveiled an agentic AI system designed to optimize RAN capacity and power usage. By designing its own workflows and executing actions independently, this application marks a significant step toward autonomous network management.

    But there is far more to the AI equation than agentic applications, especially when it comes to customer experience (CX) and field services use cases. Huawei, for example, demonstrated an that blends avatar-driven video guidance with backend tools like automatic FAQ generation and agent co-pilots to improve the user experience and drive efficiency. Meanwhile, Orange’s tool automates fiber optic troubleshooting, reducing technician diagnosis and cutting down response times.

    1. Capture growth beyond core connectivity

    Growth continues to be the most critical challenge for telcos. While 5G was once expected to be the industry’s biggest revenue driver, the reality has been more complex. High costs, as well as the operational demands of deploying 5G Standalone (SA) infrastructure have made it difficult for many telcos to unlock the full monetization potential of this technology.

    This has left telecom providers looking for ways to expand their growth strategies into adjacent, fast-emerging technologies. For example, Sovereign AI Cloud is gaining traction, offering secure, localized data capabilities that meet regulatory demands while enabling telcos to become trusted enablers of AI services. Telcos are also exploring the revenue potential of Extended Reality (XR) applications to create immersive consumer experiences and offer next-gen B2B services.  

    Finally, cybersecurity also remains a high-growth area as enterprises increasingly turn to telcos for comprehensive protection and security solutions. In fact, our recently published B2B Pulse report from the ÎÚŃ»´«Ă˝ Research Institute found that more than half of organizations (53%) are willing to invest in telecom tech services such as implementation of advanced cybersecurity solutions, including AI-driven security, zero trust models and quantum-resistant encryption in the next 1–2 years. By embedding these cybersecurity services into core offerings, telcos can meet evolving customer demands and strengthen long-term revenue streams.

    1. Realize the promise of connected industries leveraging the ecosystem play

    The telco industry is becoming far more interconnected. Case in point: Just over half of this year’s MWC attendees hailed from non-telecom sectors. For telcos, this means that growth and value creation are increasingly tied to strategic partnerships and cross-industry collaboration.

    A major area of focus at this year’s event was network API monetization. These APIs are the backbone of programmable networks, enabling third-party developers to tap into real-time network capabilities and embed them into their services. For instance, demo at the GSMA Open Gateway, using APIs to dynamically optimize network performance for applications.

    To accelerate adoption and solve the integration challenge, new go-to-market models are emerging. Ericsson launched , an aggregation platform built on the CAMARA open-source framework, to offer a unified interface for developers accessing APIs across multiple operators. Early partners include industry leaders like Vodafone, AT&T, Deutsche Telekom, Bouygues Telecom among others, demonstrating the industry’s collective commitment to simplifying developer engagement.

    Meanwhile, telcos are becoming deeply embedded in mission-critical infrastructure, powering secure, real-time operations across sectors. This shift is unlocking high-value opportunities throughout the value chain—especially in finance, media, manufacturing, and defense. The defense sector, in particular, is emerging as a major growth driver, with global investment projected to reach $13 trillion, much of it tech-related, by 2030.

    1. Simplify. Digitize. Repeat

    At ÎÚŃ»´«Ă˝, we like to think of digitization and simplification as two sides of the same coin. As operators advance their modernization efforts, they must also actively manage the complexity that accompanies these tech initiatives.

    For example, the integration of agentic AI into telecom business support systems (BSS) represents a significant leap forward for the industry. By introducing AI agents into the ecosystem, telecom companies can simultaneously improve efficiency and enhance the experience through seamless collaboration, autonomous decisioning and intelligent innovation.

    For instance, platform uses a telco-specific ontology to generate customized BSS environments on demand. Through a conversational interface, users can request new services or products, and the platform will dynamically generate a digital twin of the necessary processes, identify the right agents, and launch forecasting, contracting, and fulfillment operations—all without manual coding.

    Meanwhile, hyperscalers like Google Cloud and AWS are doubling down on simplifying network operations through automation and edge solutions. For example, partnered with Google Cloud to launch an AI-powered network operations solution that uses advanced AI/ML to detect and resolve issues faster and boost network performance. AWS, meanwhile, unveiled a new version of its hardware, which is designed for intensive workloads for AI, and a server version to run on-prem 5G core functions, like RAN CU and RAN DU workloads.

    1. Drive the next wave of network transformation

    Advancing technologies like autonomous networks, cloud, and Open RAN offer tremendous potential to transform networks—but challenges around deployment readiness, interoperability, and ROI remain.

    For example, autonomous networks are beginning to deliver real value through AI-driven automation, observability, and error detection. While many use cases today are still limited to network operations centers, they are establishing a critical foundation for smarter, more self-governing infrastructures.

    Cloud adoption is also reshaping telecom architecture. With the rise of hybrid cloud models and AI-enhanced orchestration, operators are gaining new levels of flexibility, scalability, and real-time responsiveness—key enablers for future self-optimizing networks.

    Meanwhile, Open RAN shows plenty of promise even if progress may be limited. On one hand, no major commercial launches were announced this year and deployments continue to be dominated by incumbent vendors. On the other, marked its first full year with ten demonstrations across areas like performance optimization and edge AI workload deployment.

    The takeaway? Sector transformation is underway, but unlocking its full value will require bold shifts in models and mindsets, as well as continued investment in deployment maturity, ecosystem collaboration, and business alignment.

    1. Extend the reach of your networks with satellite connectivity.

    With more than 100 telecom operators now engaged in satellite partnerships and approximately 70% of the global mobile base expected to be covered by hybrid terrestrial-satellite networks by the end of 2025, satellite connectivity is an essential pillar of the telecom ecosystem.

    Further, direct-to-device (D2D) innovation, which allows mobile devices to connect directly to satellites without specialized hardware, is expanding coverage and opening the door to new IoT-driven applications in sectors like logistics, agriculture, and aviation. The first commercial D2D offers are anticipated to launch this year, further bridging the connectivity divide and ensuring seamless global access.

    1. Embed sustainability as a standard, not as a standout

    Sustainability is no longer a buzzword—it’s a baseline. At MWC25, it was clear that environmental responsibility is becoming embedded into every facet of the telecom industry, from AI and IoT solutions to 5G and digital inclusion.

    The findings from ÎÚŃ»´«Ă˝ Research Institute’s latest report, Driving business value through sustainability also goes to prove that telecom industry continues to consider sustainability as a top priority — with the telecom industry ranking second among other industries that consider sustainability a top priority.  Sustainability has truly become part of the industry’s DNA .

    GSMA emphasized that achieving net-zero remains a central objective, driven not only by climate goals but also by rising energy costs, ESG reporting requirements, and operational efficiencies made possible by AI. For telecom organizations, the pressure is on to keep innovating and lead the charge to a greener future.

    Reimagining telecoms with ÎÚŃ»´«Ă˝

    MWC25 offered a compelling glimpse into the future of the telecom industry—one defined by AI-led innovation, bold infrastructure shifts, expanded cross-industry value creation, and stronger collaboration across the ecosystem. As the industry looks for new growth opportunities, the leaders will not only embrace these trends but also inspire the next wave of change.

    Want to dive deeper? Connect with us

    TelcoÎÚŃ»´«Ă˝ is a series of posts about the latest trends and opportunities in the telecommunications industry – powered by a community of global industry experts and thought leaders.

    Meet the authors

    Ahmed AIT RAIS

    Ahmed AIT RAIS

    Senior Manager – Telecommunications, Media and Technology in France
    Ahmed is a Manager Consultant for the TMT industry in France. He brings over 10 years of experience advising telcos across Europe, Middle East & Africa. His areas of expertise are in business transformation, market strategy and launch of new business, product & services.

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      How to empower and engage your employees to build a sustainable workplace /co-es/insights/expert-perspectives/how-to-empower-and-engage-your-employees-to-build-a-sustainable-workplace/ /co-es/insights/expert-perspectives/how-to-empower-and-engage-your-employees-to-build-a-sustainable-workplace/#respond Fri, 31 Oct 2025 03:16:29 +0000 /co-es/?p=544553&preview=true&preview_id=544553 Alan Connolly

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      How to empower and engage your employees to build a sustainable workplace

      Alan Connolly, Global Head – Employee Experience and Digital Workplace, ÎÚŃ»´«Ă˝
      Alan Connolly
      17 Oct 2024

      Businesses worldwide are embracing sustainable practices to reduce their carbon emissions and to comply with new regulations. Sustainability has now become a boardroom priority for C-suite executives worldwide. What’s more, consider a company’s environmental record when deciding on an employer.

      Businesses are increasingly adopting sustainable practices to create a greener workplace. A crucial aspect of this effort is being environmentally conscious of daily activities – whether it is hybrid working, using cloud technologies, energy-efficient products, or ways to commute to work. Every bit adds up, and this requires the active participation of your employees. So, how do you motivate your employees to adopt sustainable technologies/practices? How do you make them sustainability champions?

      Promote employee engagement: Inform and educate your employees about your sustainability efforts, progress made, and how they help. Set up regular cadence through emails and town halls to keep your workforce well-informed and engaged throughout the sustainability implementation process. Address resistance by understanding the causes, managing issues and establishing avenues for open dialogue.

      In 2023, we further developed our circularity approach through our global zero waste standard. We galvanized employees through a global Zero Hero campaign, encouraging colleagues to redirect and repurpose unwanted office items. Globally, our waste per employee has reduced by 69% from our baseline in 2019, with our total waste reduced by 60% over the same period.

      Focus on experience: To build a sustainable workplace, eco-friendly device choices and circularity are some of the key concepts to reduce carbon emissions. Along with a device strategy, think about set of services to enhance end user experience. Empower your employees to make the most of workplace solutions to contribute towards sustainability goals of your organization.

      We recommend a persona-driven approach to better target messaging, engage employees, and address their concerns. Defining profiles of various employees’ segments that details their characteristics, wants, and needs helps to deliver on interests of various stakeholders across the organization.

      For a leading producer and supplier of natural gas provider we undertook a sustainable devices project to meet their ambition of becoming carbon neutral by 2035. We chose a persona-based fit for purpose approach while selecting the hardware for their employees. The collective effort resulted in saving of 231 tCO2e per annum which is a reduction of over 37% on the total.

      Empower your employees: Training your workforce on sustainability concepts and tools is key to the success of your sustainability initiatives. Employee engagement is essential to reduce carbon footprint and turn your sustainability ambitions into action. Designing a sustainability curriculum, upskilling your workforce on sustainability topics motivates employees to adopt sustainable practices at the workplace. Educate your employees on sustainability topics through e-learning, webinars and on-the job training. Offer certificates and rewards to employees completing the training program.

      In June 2022, we launched our internal “sustainability campus” to centralize sustainability learning and facilitate upskilling on this critical topic. Since its launch, 70% of our employees have completed the Globe Awareness module.

      Beyond this foundation learning module, the campus has evolved to offer industry-specific modules, Green IT training and programs with external universities. Employees can customize training based on roles and industries, empowering them to adopt sustainable actions in the workplace and for their clients.

      Foster behavior change: Building a sustainable workplace is more than just implementing a set of technologies; its about fostering a behavior change by helping employees to minimize waste and conserve resources. A culture of sustainability should be promoted as a fundamental organizational principle rather than a peripheral initiative.

      Upskill employees for a mindset shift towards systems thinking and circular design. Currently, of organizations are upskilling design teams with sustainable design skillsets.

      A change management strategy is essential to encourage new behaviors towards sustainability. Establish a change community to share best practices, provide inputs, and influence others while being sustainability ambassadors. Implementing gamification techniques is a good way to inspire employees to collaborate, share and interact.

      For a leading financial institution, we implemented Microsoft 365 to support their vision of hybrid work. To promote widespread adoption of the Microsoft 365 solution, we needed to make sure that employees were not only trained but also took an active role in adopting new ways of working. ÎÚŃ»´«Ă˝ designed a gamification solution to drive up enthusiasm and adoption. This resulted in 70–80% Teams adoption rate and 14,747 kg reduction in carbon emissions.

      All said, make employees an integral part of your workplace sustainability strategy. Foster an environment where employees are motivated to contribute towards your net zero targets.

      Learn how organizations can leverage My sustainability score to engage employees in their sustainability initiatives, drive behavioral change and adopt eco-friendly habits to build a greener workplace. 

      If you are looking to build a sustainable workplace, talk to us!

      Author

      Alan Connolly, Global Head – Employee Experience and Digital Workplace, ÎÚŃ»´«Ă˝

      Alan Connolly

      Global Head of Portfolio – ESM, SIAM, and ServiceNow
      Alan is a visionary leader with a deep passion for collaborating with customers, partners, and industry experts to address complex challenges within the workplace and enterprise service management portfolio. With over 20 years of experience, he combines creativity and analytical prowess to craft comprehensive strategies that align with organizational goals and enhance productivity.

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        Driving sustainable change in the workplace: The power of My Sustainability Score /co-es/insights/expert-perspectives/driving-sustainable-change-in-the-workplace-the-power-of-my-sustainability-score/ /co-es/insights/expert-perspectives/driving-sustainable-change-in-the-workplace-the-power-of-my-sustainability-score/#respond Fri, 31 Oct 2025 03:12:37 +0000 /co-es/?p=544550&preview=true&preview_id=544550 Aleksandra Domagala

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        Driving sustainable change in the workplace: The power of My Sustainability Score

        Aleksandra Domagala
        23 Sep 2024

        In today’s rapidly evolving business landscape, sustainability is no longer just a buzzword – it’s a critical driver for success and environmental stewardship. Organizations worldwide are realizing that integrating sustainable practices into their operations isn’t just beneficial for the planet, but for their business as well. A key enabler in achieving these goals is  My Sustainability Score,  a cutting-edge tool designed to engage employees, educate them on eco-friendly habits, and drive real behavioral change within the workplace.

        Engaging employees in sustainability: The key to success

        A significant challenge companies face when rolling out sustainability programs is getting employees actively involved. According to our CRI research , employees are more likely to stay  with companies that have strong sustainability commitments. My Sustainability Score addresses this by making sustainability efforts personal, engaging, and fun.

        Employees are encouraged to incorporate eco-conscious habits into their daily work routine through gamification mechanics such as points, badges, challenges, and rewards. Whether it’s reducing energy use or minimizing waste, employees can track their progress and earn recognition for their sustainable behaviors. This competitive and rewarding experience not only boosts engagement but also strengthens the company’s culture of sustainability.

        Educating at scale: Reaching every employee

        Beyond engagement, education is vital to the success of any sustainability initiative. Many employees want to contribute, but may not know how to make meaningful changes. My Sustainability Score addresses this challenge by offering a multichannel education platform that scales across the organization.

        With content ranging from sustainability articles and daily eco-tips to full-scale communication campaigns, employees are equipped with the knowledge they need to adopt greener habits. The tool’s integration with intranet platforms, virtual agents, and dedicated SharePoint sites ensures that the educational content is easily accessible, no matter the employee’s role or location.

        This consistent stream of relevant information helps employees understand the impact of their choices, and promotes ongoing learning. As a result, companies can accelerate the shift towards more sustainable workplace practices.

        Driving behavioral change with a structured approach

        Creating awareness is just the first step – transforming awareness into action requires a more structured approach. My Sustainability Score is designed to drive lasting behavioral change by guiding employees on a personalized sustainability journey.

        The tool is integrated with our premium workplace services offering, Experience Management Service (XMS), which measures employee behaviors in real time. By analyzing data on sustainability actions, the tool identifies opportunities for improvement, which  empowers employees to make impactful changes. This measurable approach ensures that sustainability becomes a central part of the company’s operations and culture.

        Measuring, analyzing, and improving impact

        For organizations committed to sustainability, tracking progress and analyzing outcomes is crucial. Our Experience Management offering provides robust measurement tools that allow businesses to track key sustainability metrics – such as CO2 emissions, energy consumption, and employee behavioral change accelerated by My Sustainability Score.

        Organizations can visualize their sustainability efforts and evaluate their effectiveness by leveraging real-time data and integration with tools like Power BI and SharePoint. These insights enable leaders to prioritize future actions and continuously improve the company’s sustainability programs.

        In fact, companies that set measurable sustainability goals have reported than those without measurable initiatives. By measuring impact, the tool empowers businesses to turn sustainability into a strategic advantage.

        Building a culture of sustainability

        Ultimately, the goal of My Sustainability Score is to foster a sustainability-first culture within organizations. By offering a seamless blend of engagement, education, behavioral management, and impact measurement, the tool helps employees feel invested in the company’s environmental goals.

        When employees understand their impact and are recognized for their contributions, sustainability becomes ingrained in the company culture, leading to a more committed and environmentally conscious workforce. The benefits extend beyond environmental impact – research shows that companies with strong sustainability cultures outperform their peers in terms of employee productivity.

        A future of sustainable workplaces

        The shift toward sustainable workplaces is not just a trend – it’s a necessity for business resilience and environmental stewardship. By leveraging this tool, organizations can create meaningful and measurable changes that benefit the planet and drive long-term success.

        The future of work is sustainable, and My Sustainability Score is at the forefront of this transformation, enabling businesses to build greener, smarter, and more engaged workplaces.

        As more organizations embrace this innovative solution, we’re paving the way for a more sustainable and prosperous future. Ready to lead the change? Discover how ÎÚŃ»´«Ă˝â€™s My Sustainability Score can help your organization build a more sustainable workplace and drive real environmental impact. Contact us.

        Author

        Aleksandra Domagala

        Aleksandra Domagala

        Product Manager, CIS
        Aleksandra is a Product Manager with a background in organizational psychology which enables her to create evidence-based solutions, adjust them to a multicultural context, and design delightful user experiences. She is engaged in the development of immersive workspaces and sustainable workplace solutions. Aleksandra has vast experience in digital transformations, employee research, consulting and change management.

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          Microsoft 365 adoption, from zero to hero /co-es/insights/expert-perspectives/microsoft-365-adoption-from-zero-to-hero/ /co-es/insights/expert-perspectives/microsoft-365-adoption-from-zero-to-hero/#respond Thu, 30 Oct 2025 14:25:07 +0000 /co-es/?p=544540&preview=true&preview_id=544540 Renjith Sreekumar

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          Microsoft 365 adoption, from zero to hero

          Renjith Sreekumar
          31 Aug 2023

          The world of work is more distributed than ever – it’s no longer a cubicle, but an intersection of physical and virtual workplaces: a raft of complex technologies, integrations, workflows, and devices. So, how do you optimize your workplace to let your people thrive, collaborate, and deliver business results?

          Despite the growing use of collaboration technologies, we see companies unable to reap business benefits. Companies often ignore the human side of the hybrid workplace. Your workplace is not just a collection of technology. It’s a culture and a way of life. It’s about creating the right balance between people, processes, and operations and technology and platforms to create an amazing people experience!

          As a consultant, I see a widespread adoption of Microsoft 365 (M365). Organizations are now able to achieve new heights of productivity, collaboration, and creativity. But, how do you empower them to digitally transform their business? How do you create immersive experiences?

          After rolling out M365 technologies and platforms, organizations are unable to get a full return on investment as people don’t adopt the technologies in their day-to-day work. Here are my observations on various adoption challenges and my tips to improve M365 adoption and value from an organizational perspective.

          Some of the most common M365 adoption challenges are:

          • Organizational reluctance to rationalize existing point solutions in lieu of the rich M365 feature-sets around productivity and collaboration (legacy file storage and sharing solutions, intranet and internal communication platforms, etc.)
          • Frequent vendor-initiated enhancements and feature additions in M365 demanding organizations to constantly evolve their expertise to support and use the environment.
          • Conflict between centralized IT controls and governance that organizations have established at enterprise level for security and compliance (data sharing, user provisioning, application access, data protection, etc.) with M365’s self-service architecture, which provides higher autonomy for users
          • A lack of proper understanding of M365’s licensing model, which has evolved over time resulting in multiple bundling options for enterprises. A lack of proper understanding of the licensing model affects an organization’s ability to maximize value for the money spent.

          Organizations can undertake several measures to unlock the full potential of the M365 platform, enhance productivity, and streamline workflows for sustained success.  

          Establish an M365 competency center: Organizations can organize their M365 adoption efforts, tap into knowledge, and offer people customized assistance by setting up a competency center. By removing obstacles, boosting user confidence, and encouraging effective use of M365’s capabilities and services, this targeted strategy eventually encourages wider adoption throughout the organization.

          Implement usage analysis: Collecting and analyzing M365 usage trends (for example, through M365 admin center, Microsoft Graph API, M365 usage analytics, Adoption Score, or third-party analytics solutions) can provide valuable insights into areas where adoption is low or specific features are underutilized. This can help target training and education efforts to address these gaps and promote better utilization of M365 services.

          Optimize licenses: M365 offers a variety of subscription plans and licensing choices. Following implementation, organizations can assess their license distributions and tweak them to better meet user needs. In order to do this, licenses that aren’t in use must be found and transferred to people who require more features or services. Licensing optimization ensures the effective use of licenses across the organization and assists in cost management

          Improve security and compliance: Following implementation, it is crucial to carry out an extensive security and compliance assessment. Organizations should check their M365 security preferences, access restrictions, and compliance options. This evaluation aids in identifying any holes or vulnerabilities that must be closed in order to uphold a strong security posture and comply with legal obligations.

          Strong governance and policies: For efficient management and control, M365-specific governance and policies must be established. This includes creating access controls, data retention policies, data loss prevention techniques, and information sharing guidelines.

          Integration with other systems: M365 commonly interacts with other software and systems in a business setting. Organizations should evaluate the effectiveness of these connections after implementation to identify any gaps or potential improvement areas. Increasing productivity, reducing processes, and improving data flow are all advantages of optimizing integrations.

          Establish hybrid controls: To address the conflict between centralized IT controls and M365’s self-service architecture, organizations can adopt a hybrid approach that combines self-service capabilities with centralized control and governance. This involves establishing clear policies, guidelines, and workflows that strike a balance between user empowerment and centralized oversight.

          Change management: Microsoft releases updates and feature enhancements on a regular basis to address customer needs, improve security, and enhance people experiences. While these updates can bring numerous benefits, they also require organizations to stay proactive in terms of change management, communication, and training to ensure smooth adoption and minimize disruptions.

          Persona-driven approach: A diverse workforce with varied technology aptitude and expectations calls for a persona-driven approach. By leveraging digital experience monitoring (DEM)tools for collecting valuable insights into user preferences, organizations can tailor services and content to meet the specific needs of each persona, leading to higher user satisfaction and engagement.

          In summary:

          By utilizing post-implementation rationalization opportunities, organizations can maximize user engagement, optimize licensing, increase security and compliance, enhance performance, streamline interconnections, and provide ongoing training and support. By iterative execution, organizations are able to maximize their Microsoft 365 investments and ensure that it will continue to fulfill their changing business needs.

          At ÎÚŃ»´«Ă˝, we offer a wide choice of services designed to drive end-user experience. We make the transition to M365 quick and easy for you. We can assist you in conducting a full review of the current M365 ecosystem and in providing the guidance and know-how needed to maximize your company’s corporate adoption of M365 and stimulate creativity throughout your business.

          Our living labs bring the solution to life with immersive experiences. Our innovation framework is designed to enable collaboration and rapid prototyping to bring ideas to life that create an amazing people experience!

          We helped one of the leading banks build a collaborative workplace with a transition to Microsoft 365 targeting 100,000 users. We developed personas, mapping critical journeys and identifying the personal needs of individuals. And we brought in the team to build a gamification program that helped in driving up enthusiasm and encouraging usage. The bank achieved an adoption rate of 70-80%, with widespread adoption of Exchange Online, OneDrive, Microsoft Applications for Enterprise, SharePoint Online, and mobile tools across their offices worldwide.

          Are you ready to drive Microsoft 365 adoption?

          Talk to us.

          Renjith Sreekumar

          Renjith Sreekumar

          Global Portfolio Leader, Cloud Platform Engineering and SRE Services
          Renjith Sreekumar

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            From ambition to impact: How agentic AI and data foundations are transforming public services /co-es/insights/expert-perspectives/from-ambition-to-impact-how-agentic-ai-and-data-foundations-are-transforming-public-services/ /co-es/insights/expert-perspectives/from-ambition-to-impact-how-agentic-ai-and-data-foundations-are-transforming-public-services/#respond Thu, 30 Oct 2025 06:14:57 +0000 /co-es/?p=544504&preview=true&preview_id=544504 Discover how agentic AI and robust data foundations are revolutionizing public services, driving real-world impact from bold ambitions to measurable outcomes.

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            From ambition to impact: How agentic AI and data foundations are transforming public services

            Jon Harriman
            23 Oct 2025

            In today’s evolving public sector landscape, the demand for efficient, transparent, and citizen-centric services has never been greater.

            As per ÎÚŃ»´«Ă˝ Research Institute’s recent report – “64% of public sector organizations are already exploring or actively working on Generative AI initiatives, with 90% planning to explore, pilot, or implement agentic AI within the next 2–3 years.” The partnership between ÎÚŃ»´«Ă˝ and ServiceNow offers a powerful response to this challenge – combining cutting-edge technology with deep transformation expertise to reimagine how public services are delivered and experienced.

            This blog explores how agentic artificial intelligence (AI) is reshaping both employee and citizen experiences, and why ÎÚŃ»´«Ă˝ and ServiceNow are uniquely positioned to lead this transformation.

            Introducing Agentic AI: From Reactive to Proactive

            Unlike traditional AI, which responds to prompts, agentic AI takes initiative. Only 21% of public sector organizations have moved to pilots or actual deployment of Gen AI, and just 6% have put Gen AI into production – highlighting the gap between ambition and execution. Agentic AI can plan, decide, and act autonomously to achieve goals – without needing step-by-step instructions. In a public sector context, this means:

            • Proactive Service Delivery: Identifying issues before they escalate and resolving them autonomously.
            • Autonomous Task Management: Coordinating multi-step workflows across departments.
            • Enhanced Decision-Making: Synthesizing data to support faster, more informed actions.
            • Human-Centric Design: Freeing employees from repetitive tasks so they can focus on meaningful work.

            Empowering Public Sector Employees

            ÎÚŃ»´«Ă˝ and ServiceNow are helping public sector organisations create intelligent, efficient, and engaging employee experiences:

            • Automating Routine Tasks: ServiceNow’s AI automates repetitive processes; ÎÚŃ»´«Ă˝ tailors these to maximise impact.
            • Predictive Analytics: ServiceNow predicts incidents; ÎÚŃ»´«Ă˝ helps interpret and act on the data.
            • Personalized Support: ServiceNow delivers tailored experiences; ÎÚŃ»´«Ă˝ ensures they are intuitive and inclusive.
            • Continuous Improvement: ServiceNow gathers feedback; ÎÚŃ»´«Ă˝ drives adoption and iteration.

            Together, they enable public sector teams to work smarter, not harder – boosting engagement, reducing attrition, and improving service delivery. Less than 25% of public sector organizations report high maturity in any aspect of data readiness, including infrastructure, skills, and governance.

            Elevating the Citizen Experience

            Agentic AI isn’t just transforming internal operations – it’s revolutionising how citizens interact with public services. Here are some of the most impactful use cases:

            • Healthcare Access: AI agents can schedule GP appointments, send reminders, and triage symptoms – reducing wait times, no-shows and improving outcomes.
            • Tax and Benefits Support: AI can resolve tax queries, track welfare applications, and proactively update citizens for better engagement and faster resolutions.
            • Local Services: From reporting potholes to graffiti removal, agentic AI can log, route, and track issues across departments – ensuring faster resolution and better community relations.
            • Permit and Licence Management: AI can guide citizens through applications for parking permits, business licences, or event permissions – ensuring compliance and ease.
            • Education and School Services: Parents can apply for school places, track transport eligibility, or manage special education needs – all through AI-guided workflows.
            • Public Safety and Crisis Response: AI can coordinate emergency logistics, notify citizens, and track resource deployment in real time.

            These capabilities not only improve satisfaction but also build trust in public institutions. Only 25% of citizens are satisfied with customer service from government agencies – Gen AI-powered virtual assistants can help bridge this gap.

            Looking Ahead: The Future of Public Sector AI

            As AI continues to evolve, agentic AI will play a pivotal role in shaping adaptive, intelligent, and human-centric public services. ÎÚŃ»´«Ă˝ and ServiceNow are at the forefront of this shift – empowering organisations to deliver experiences that are not only efficient but also empathetic and inclusive.

            By embracing agentic AI, public sector organisations can unlock new levels of autonomy, innovation, and impact – while keeping humans in the loop to provide oversight, context, and judgement – ensuring both their people and their citizens are equipped to thrive in the digital age. 67% of public sector organizations are falling behind in their efforts to build data mastery – highlighting the urgency to invest in foundational capabilities.

            Real-World Impact: Case Studies
            • Healthcare: A Healthcare trust is working with ServiceNow and ÎÚŃ»´«Ă˝ to enhance HR service delivery. By automating routine HR tasks and providing personalised support, the hospital improved engagement, reduced turnover, and enabled staff to focus on patient care. The UK NHS is rolling out an AI tool that predicts patient falls with 97% accuracy, potentially preventing 2,000 hospital admissions daily and saving ÂŁ2 billion annually.
            • Local Government: A council used ServiceNow’s AI to automate IT service management. With ÎÚŃ»´«Ă˝â€™s support, the council reduced incident resolution times by 40%, improved employee satisfaction, and achieved significant cost savings.
            • Defence Sector: By leveraging the ServiceNow platform, the defence sector is building a centralised Service Management layer that unifies HR, Finance, and Commercial functions. With an intuitive, consumer-grade user experience and a single shared services model, departments can work seamlessly together. Orchestration and AI capabilities add further value, streamlining complex processes and enabling faster, smarter decision-making to strengthen resilience and operational efficiency.

            Author

            Jon Harriman

            Jon Harriman

            Group Offer Lead – People Experience & Customer Experience for ServiceNow
            Jon is a renowned expert in employee experience, leveraging his role as the People Experience Group Offer Leader at ÎÚŃ»´«Ă˝ to drive organizational success through people-centric approaches. With an extensive and diverse background encompassing roles in portfolio and offer development, pre-sales, solutioning, and delivery, coupled with a fervor for transforming how companies cultivate their workforce, Jon is committed to empowering organizations to establish engaging environments for their employees.

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              Set the score, keep the tempo: Why a ServiceNow Centre of Excellence and Innovation turns noise into value /co-es/insights/expert-perspectives/set-the-score-keep-the-tempo-why-a-servicenow-centre-of-excellence-and-innovation-turns-noise-into-value/ /co-es/insights/expert-perspectives/set-the-score-keep-the-tempo-why-a-servicenow-centre-of-excellence-and-innovation-turns-noise-into-value/#respond Thu, 30 Oct 2025 05:28:47 +0000 /co-es/?p=544498&preview=true&preview_id=544498 Transform ServiceNow from IT expense to enterprise value with a Centre of Excellence—unlocking innovation, governance, and measurable business outcomes.

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              Set the score, keep the tempo: Why a ServiceNow Centre of Excellence and Innovation turns noise into value

              Alan Connolly, Global Head – Employee Experience and Digital Workplace, ÎÚŃ»´«Ă˝
              Alan Connolly
              16 Oct 2025

              You’ve invested millions in ServiceNow, but are you truly getting enterprise-wide value or just running IT workflows?

              Most organizations believe their stage is set. You’ve invested in the best instruments: platforms, partners, and processes. Signals are everywhere: cost, risk, MTTR, release velocity, experience. But when those signals aren’t coordinated – and there’s no conductor – you pay a tax on complexity.

              By treating a ServiceNow investment as just a technical platform without recognizing it as a strategic enabler for the business, many enterprises miss the importance of clear enterprise-wide strategy and orchestration, and of coordinated roadmaps leading to business targets. ServiceNow was sold as a platform of platforms – a foundation for enterprise workflows across IT, HR, customer service, and beyond. Its potential is huge: AI-driven automation, integrated data, and faster decision-making.

              Yet most organizations hit the same wall:

              • Siloed ownership keeps adoption IT-centric.
              • Unmanaged demand floods the backlog with pet projects.
              • Customization sprawl drives upgrade pain and technical debt.
              • Governance gets political, slowing decisions and eroding trust.

              The result isn’t harmony – it’s noise. Value stalls, costs rise, and the platform becomes a patchwork of local optimizations rather than an enabler for enterprise transformation.

              Case in point: ServiceNow found that after 180 days.  That equates to $3.5 billion spent on technology worldwide over that period without any tangible value for IT or the business.

              Adopting a single, business-aligned operating model

              A dedicated organizational model can consolidate strategy, governance, architecture, delivery, and innovation into one structure.

              The reflexive idea is to strike up new projects, but that’s the opposite of what is required. To unlock measurable outcomes, enterprises need to avoid piling on more piecemeal solutions and instead create a Centre of Excellence and Innovation (CoE&I) that applies the same principles of Service Integration and Management (SIAM) to the platform itself. A CoE&I is not a rebadged platform team. It’s a single, business-aligned operating model that consolidates strategy and governance, business engagement, platform architecture and support, innovation and experience, and delivery. Done right, it turns your ServiceNow investment from an operational expense into a transformation engine for IT and the business, removing the seams that slow down value and embedding continuous improvement and velocity into your enterprise strategy.

              • Project vending machine: no enterprise prioritization
              • °äłÜ˛őłŮ´Çłľľ±łú±đ‑fľ±°ů˛őłŮ: pattern entropy, upgrade paralysis
              • Shadow demand: political work, stranded value
              • No conductor: metrics abound, outcomes don’t

              Shifting from legacy systems to vehicles for innovation

              Intelligent orchestration on now (ION) is ÎÚŃ»´«Ă˝â€™s two-layer model for an effective COE&I that works in concert, aligning purpose, direction, and performance to move from projects to product-mode delivery with measurable business impact.

              Orchestration layer: Owns vision, value cases, roadmap, and demand triage. It’s the single front door for work, prioritizing by business outcomes, not politics, and ensures the platform plays to the enterprise score – keeping tempo and sequencing releases for maximum impact.

              Custodian layer: Owns architecture guardrails, integration standards, security, and run. It makes fast safe, and controls customization sprawl, upgrade debt, and risk, and ensures every release is crisp, compliant, and repeatable.

              Across these layers, SIAM principles matter: integration, orchestration, and accountability are critical for success with ServiceNow. They provide the structure for multi-vendor ecosystems, clear roles, and a roadmap that links platform investment to P&L impact.

              For example, a Nordic food producer wanted greater control and business agility on ServiceNow. ÎÚŃ»´«Ă˝ helped establish a dedicated instance, set governance guardrails, and prioritize a roadmap for IRM, health and safety, and catalog improvements. With clearer ownership and a product‑mode delivery model, the client achieved faster change velocity, cleaner data, and a platform that supports hybrid operations and continuous improvement.

              The payoff:

              • 50 percent reduction in maintenance cost through standardization and reuse
              • 38 percent faster implementation via accelerators and release trains
              • 80 percent improvement in first-contact resolution with integrated workflows
              • Lower TCO, higher adoption, and enterprise-grade risk control

              The 90-day activation plan

              The focus should be on big-picture strategies, not short-term tactics, with the vision of the platform as a vehicle for innovation that transcends simple IT service management.

              Through ÎÚŃ»´«Ă˝â€™s partnership with ServiceNow, and our expertise with orchestrating platform solutions across industries, we can help you take the required steps.

              Days 1–30, foundation: We establish the charter, appoint an executive sponsor, and create a single demand intake process. At this stage, we baseline technical debt and set governance and architecture guardrails to ensure control from day one.

              Days 31–60, quick wins: Together, we prioritize two or three high-value use cases and launch a product-mode team to deliver them. We embed joint KPIs, define platform service levels, and enforce standards for speed without risk.

              Days 61–90, scale and sustain: We publish a rolling roadmap, implement a release cadence, and introduce a platform scorecard to track adoption, cycle time, and value realized. Early wins feed an innovation backlog, creating a sustainable engine for continuous improvement.

              Unleashing potential to keep up with business

              Governance first, then speed. Without a CoE&I, you’ll keep funding work that doesn’t move your P&L. With one, you unlock value at scale, and finally make the platform perform.

              A mature CoE&I doesn’t just optimize workflows; it creates the conditions for AI-driven efficiency, connected data intelligence, and seamless customer and employee experiences. It turns fragmented processes into integrated journeys: personalized, automated, and future-ready.

              The choice is simple: keep spending on projects that stall or invest in a model that delivers measurable outcomes and continuous innovation. ÎÚŃ»´«Ă˝ brings the expertise, accelerators, and partnership to make it real – fast.

              The question is: will you keep playing catch-up, or start orchestrating value today?

              Author

              Alan Connolly, Global Head – Employee Experience and Digital Workplace, ÎÚŃ»´«Ă˝

              Alan Connolly

              Global Head of Portfolio – ESM, SIAM, and ServiceNow
              Alan is a visionary leader with a deep passion for collaborating with customers, partners, and industry experts to address complex challenges within the workplace and enterprise service management portfolio. With over 20 years of experience, he combines creativity and analytical prowess to craft comprehensive strategies that align with organizational goals and enhance productivity.

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                Unleash generative AI tools to boost automation of enterprise resilience and regulatory compliance /co-es/insights/expert-perspectives/unleash-generative-ai-tools-to-boost-automation-of-enterprise-resilience-and-regulatory-compliance/ /co-es/insights/expert-perspectives/unleash-generative-ai-tools-to-boost-automation-of-enterprise-resilience-and-regulatory-compliance/#respond Thu, 30 Oct 2025 05:17:07 +0000 /co-es/?p=544495&preview=true&preview_id=544495 Gen AI tools and AI agents strengthen enterprise resilience and compliance, helping organizations build robust foundations and minimize unexpected risks.

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                Unleash generative AI tools to boost automation of enterprise resilience and regulatory compliance

                Marieke Van De Putte
                14 Oct 2025

                There’s no question that generative AI and AI agents have already changed the world significantly in the last six months, captivating our attention with images of futuristic skyscrapers swathed in plants and footage of humanoid robots competing in sporting events and scientific environments.

                Innovations in Gen AI tools are also quietly but rapidly revolutionizing how businesses operate, anticipate disruptions, and adhere to security and regulatory requirements.

                For the majority of organizations, one of the most powerful and practical benefits of using Gen AI seems mundane at first glance: its ability to dramatically reduce the time people spend on critical – but boring – tasks. ÎÚŃ»´«Ă˝ in partnership with ServiceNow make gaining the benefit easy to accomplish, with an integration platform that unleashes the advantages of Gen AI, while creating time for other value-added activities.

                Automate processes, eliminate errors, and strengthen compliance

                Gen AI tools and AI agents can dispatch tedious and costly routines in a fraction of time it would take a massive team, effectively eliminating backlogs in the process. They can also eliminate the user and quality errors that often come from performing rote work. AI Agents can also proactively monitor changes in regulations, assess their impact, and recommend updates – ensuring continuous alignment with evolving standards. And there are more meta and detail use cases for improving security and compliance underway.

                Imagine the time and labor savings of making analysis spreadsheets redundant, instead integrating datasets in ServiceNow modules, making them accessible to everyone in an organization. Or swiftly summarizing lengthy security and compliance documents and highlighting key points to make it easier to understand regulatory requirements. For example, analyzing the requirements of the EU’s Digital Operational Resilience Act (DORA) which came into force in January 2025, and using AI to get suggestions on how to update your policies and procedures. Getting more granular on this front, Gen AI tools can detect outdated security and compliance documentation globally, and also automate the process of ensuring consistency in compliance-related documentation like terminology, style, formatting, and language. This helps organizations stay ahead of security and compliance requirements and avoid penalties in the design phase.

                These are just a few examples of how organizations can create a better lens on enterprise resilience and regulatory compliance through technology. The smart approach to widespread adoption of Gen AI is to take a rational, step-by-step approach, selecting a particular process for security and compliance , mapping out the essential high-level activities, and identifying more specific use cases to test scenarios for Gen AI, AI agents, RPA and, of course, the remaining human factor. Then after the design and build, organizations can continue to iterate and improve.

                Leverage large-scale data analysis

                But where to start? Ensuring data quality and consistency is a game changer that can create a competitive advantage for companies. And Gen AI’s ability for large-scale data analysis makes it easy to tackle data cleaning and improvement, which used to be an expensive and time-consuming task. This opens up exploration of how companies can embed data-driven intelligence into their end-to-end operations.

                That could include crucial compliance tasks such as comparing existing policies and procedures against requirements to identify gaps and areas for improvement. Or analyzing feedback from stakeholders (e.g., legal, auditors) about the interpretation of a new regulation and incorporating relevant changes into compliance documentation, which in turn can be used to create an audit trail of scenarios and detail the choices.

                Monitor operations in real-time and predict patterns

                When Gen AI tools analyze vast volumes of business data, they can recognize patterns, detect deviations from the norm, and provide actionable insights to improve decision-making processes. This enables organizations to continuously monitor aspects of their operations in real-time while also using machine-learning algorithms to enhance problem-solving.

                Look no further than the recent shifts in global tariffs that have disrupted supply chains, requiring companies to pivot quickly. AI agents can analyze historical data and identify trends that may indicate potential disruptions, to predict delays or shortages and suggest alternative suppliers or routes, mitigating risks before they escalate. Using that same type of historical data, retailers can predict changes in customer demand based on historical sales data, seasonal trends, and market conditions. This helps with optimizing inventory levels, reducing overstock and stockouts, and improving customer satisfaction. The same applies for the meta use cases for security and compliance, as companies can prevent resilience issues rather than fixing them later.

                Maintain human-led expertise and oversight

                Generative AI tools leverage machine learning algorithms to create outputs that mimic human creativity and problem-solving abilities. But unleashing Gen AI doesn’t mean there aren’t any guardrails. Human collaboration between AI experts and domain specialists is crucial for expertise, oversight such as regular auditing and monitoring of AI output, and to maximize the benefits of these tools. Organizations should also invest in training programs to upskill employees and foster a culture of continuous learning.

                While technological advancements in Gen AI initially leapt ahead of regulations, ethical considerations such as data privacy, bias, and transparency have caught up. Although the US loosened regulatory barriers to AI innovation in January, new measures promoting the responsible design, development, and deployment of AI have been introduced by the EU, as well as Canada and China. Individual organizations are also increasingly following a framework of measures referred to as TRiSM – trust, risk, and security management – baked into AI platforms.

                Improving operational resilience and regulatory compliance might not be headline-grabbing news, but it’s often these seemingly small shifts that can make the biggest collective impact. Even the most eye-catching skyscraper would topple without its underpinning of concrete and steel. In the same way, Gen AI tools and AI agents can help organizations shore up their foundations, build strength in a holistic approach to maintain business continuity, and minimize the impact of unexpected events.

                Author

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                  Adaptive Experiences: HMU and the hyper-personalization revolution /co-es/insights/expert-perspectives/adaptive-experiences-hmu-and-the-hyper-personalization-revolution/ /co-es/insights/expert-perspectives/adaptive-experiences-hmu-and-the-hyper-personalization-revolution/#respond Thu, 30 Oct 2025 04:50:10 +0000 /co-es/?p=544490&preview=true&preview_id=544490 Discover how hyper-personalized experiences redefine user interaction and improve customer satisfaction in technology.

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                  Adaptive Experiences: HMU and the hyper-personalization revolution
                  Ěý

                  Michelle Lim
                  Oct 20, 2025

                  Customers are more demanding than ever. Human-machine understanding will help deliver hyper-personalized experiences to help your business stand out.

                  A great user experience (UX) is critical to the success of technology. However great the potential of hardware and software, a poorly designed UX will curtail its usefulness. In an age of hyper-personalization, the focus on UX will be even more central, and that’s where human-machine understanding (HMU) plays an enabling role.

                  Hyper-personalization uses real-time data, artificial intelligence (AI), and machine learning to deliver highly tailored customer experiences. These data-led innovations are helping technology companies and big-name businesses to boost user experiences.

                  Think, for example, of the preponderance of devices, from phones and smart watches to rings and associated applications that continuously monitor our health to deliver tailored well-being advice proactively. Some modern wearables can even detect subtle signs of illness early or identify critical health events like loss of pulse. Then think of that understand your financial situation and requirements, suggesting personalized products, including loans, mortgages, and investments.

                  These pioneering developments provide adaptive experiences tailored to users’ unique needs and preferences. Yet we are only witnessing the start of the hyper-personalization revolution. The next stage will see businesses harness HMU to gain deeper insights into customer requirements and develop technology that interacts meaningfully.

                  Going one step further

                  Gen AI tools are already helping pioneering companies personalize interactions at scale. From enabling marketers to create tailored content for customers to developing AI-powered chatbots that understand queries and offer solutions, more organizations are using Gen AI to create tailored experiences. Chatbot adoption for customer support has risen dramatically — from 36% in 2023 to 43% in 2024, reflecting this growing trend.

                  However, going one step further and creating systems that can adapt to user preferences and their changing mental states and situations can help set a product or service apart from the rest. With HMU, companies can embrace these adaptations and develop deeper experiences that boost customer engagement and loyalty.

                  Just as a skilled entertainer observes their audience to gauge reactions and adapt their performance in real time, an HMU-enabled system can interpret user responses and adjust accordingly, delivering interactions that feel more intuitive, relevant, and human.

                  These developments can span everything from modelling individual preferences during an interaction to inferring internal states, such as attention, mood, or engagement, that influence what users take away from an experience. An HMU-enabled system can interpret these responses and adjust accordingly to deliver intuitive responses.

                  The consumer sector offers the most visible example of people and technology working together to create hyper-personalized user experiences. Let’s find out more.

                  Unlocking personalization: Lessons from the consumer sector

                  Advances in large language model-powered tools are supporting the shift to more personalized experiences. Evidence suggests almost 25% of consumers now use generative AI for shopping[1]. These AI-enabled developments are changing how humans and machines collaborate and influence each other’s decisions and actions.

                  Leading consumer applications demonstrate how understanding user interactions — from movements to expressions to behavior patterns — creates more natural experiences. This is evident in modern gaming experiences that respond to player emotions, theme park attractions that adapt to visitor reactions, and mental health apps that adjust their support based on user behavior patterns.

                  Other emerging technologies, such as virtual and mixed reality, are also being used to develop new customer experiences. Vision-based multimodal interfaces enhance context awareness, allowing systems to understand deeper levels of user intent. From virtual try-ons in retail environments to health apps that offer support based on user behavior, integrating data and technology with human interactions helps firms develop innovative and rich user experiences.

                  However, building user trust through transparent AI-enabled products and services and maintaining smooth customer experiences remains a delicate balance. Consumer businesses must maintain core functionality while focusing on sophisticated engineering techniques and user-centered design that delivers hyper-personalization

                  Achieving this balance is tough because the consumer sector’s technical requirements change constantly. Yesterday’s cutting-edge feature is today’s expectation. HMU-enabled solutions must be agile, adaptable, and capable of incorporating new customer interaction methods as they emerge.

                  What hyper-personalization means for your business

                  A new generation of applications is emerging. Whether it’s a travel service providing dynamic recommendations that or social listening tools anticipating needs across multiple platforms, these AI-enabled systems are increasingly capable of understanding deeper levels of human intent and context.

                  Adaptive experiences will be the key differentiator in competitive markets. Whatever sector of operation, your business can’t afford to leave its customers behind. Creating systems capable of adapting not only to user preferences but also to their changing mental states and situations can set your product apart from competitors. The human/machine relationship needs to be at the heart of the user experience. With HMU, products can move beyond basic personalization to create dynamic, adaptive experiences that drive deeper engagement and loyalty, becoming indispensable to their users. Embrace HMU and get ahead in the age of hyper-personalization


                  [1] ÎÚŃ»´«Ă˝ Research Institute. “What matters to today’s consumer: 2025 consumer behavior tracker for the consumer product and retail industries”. 2025

                  Download the POV : Machine precision, human intuition: A new era in human-machine understanding.

                  Meet the authors

                  Michelle Lim

                  Michelle Lim

                  Principal Behavioral Scientist, Cambridge Consultants part of ÎÚŃ»´«Ă˝ Invent
                  Michelle is a behavioral scientist specializing in the intersection of psychology, AI and digital systems. She applies an evidence-driven and technology-centric approach to understanding and influencing human behavior. She works with companies to use technology to create engagement and delight, within applications in a wide range of sectors.

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                    Living in an agentic world with Gemini-powered AI agentsĚý /co-es/insights/expert-perspectives/living-in-an-agentic-world-with-gemini-powered-ai-agents/ /co-es/insights/expert-perspectives/living-in-an-agentic-world-with-gemini-powered-ai-agents/#respond Mon, 27 Oct 2025 09:04:54 +0000 /co-es/?p=544339&preview=true&preview_id=544339 Discover how ÎÚŃ»´«Ă˝ and Google Cloud are driving enterprise transformation with Gemini-powered AI agents, enabling hybrid teams and real-world business impact.

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                    Living in an agentic world with Gemini-powered AI agentsĚý

                    Herschel Parikh
                    9 Oct 2025

                    For decades, artificial intelligence was a tool we directed – a powerful but passive assistant waiting for instructions. That paradigm is now shifting. We are entering an agentic world, where AI is evolving from a mere tool into an active collaborator.

                    The rise of sophisticated AI agents, powered by models like Gemini, represents the next frontier of digital transformation, a move from simply analyzing data to autonomously executing complex, multi-step tasks to achieve specific goals. ÎÚŃ»´«Ă˝ and Google Cloud have embraced the agentic era and our strategic partnership is redefining enterprise AI through Gemini-powered agentic systems.  

                    From concept to capability: Agentic AI in action 

                    According to the ÎÚŃ»´«Ă˝ Research Institute’s latest report, Rise of agentic AI, AI agents are innovating rapidly. The report shows agents could have an estimated $450 billion in projected economic value by 2028 through revenue growth and cost savings. 

                    But in reality, only 2% of organizations say they have implemented AI agents at scale, despite over 65% implementing, piloting, or exploring deployment. Why? Business realities have impacted trust in AI agents to work independently. “Only 27% of organizations express trust in fully autonomous AI agents, from 43% 12 months ago.” This decline is driven by concerns of data readiness, knowledge gaps, and ethical concerns.  

                    Organizations are beginning to modify their approach, and a new “hybrid workforce” is emerging. Within one year, 60% of organizations expect to have human-agent teams. This highlights the current challenge enterprises struggle with – assessing where AI agents can effectively integrate and complement human workers rather than displace them. It remains critical that AI agents empower the business and create value with human oversight and ingenuity. 

                    ÎÚŃ»´«Ă˝â€™s strategic role: Scaling AI agents responsibly

                    The AI landscape is filled with impressive POCs and pilots. Enterprises know that AI works and uncovers new business benefits. However, implementing agentic AI requires a high level of AI readiness. A successful POC is vastly different from a secure, scalable, and value-generating agent integrated across an enterprise. The real challenge – and where most initiatives falter – is bridging the gap between a promising pilot and a scalable, production-ready system.

                    ÎÚŃ»´«Ă˝ is uniquely positioned to help clients move from pilot to production. Through our RAISE platform, ÎÚŃ»´«Ă˝ offers: 

                    • Pre-configured workflows for rapid prototyping 
                    • Agentic governance frameworks for compliance and scalability 
                    • Custom and embedded agents tailored to enterprise-specific processes. 

                    ÎÚŃ»´«Ă˝ also leads in ethical AI deployment, addressing trust gaps with explainability, transparency, and human oversight. The Rise of agentic AI CRI research reported 62% of organizations rely on solution providers like ÎÚŃ»´«Ă˝ to implement agentic AI responsibly. 

                    By creating trust, preparing for scale, and understanding the collaboration between human and AI agents, future “hybrid” teams can thrive. The democratization of AI empowers businesses to rethink everyday operations and prepare for what’s next. 

                    Innovation in action: Gemini-powered agents delivering real-world impact 

                    ÎÚŃ»´«Ă˝ understands that an agentic AI strategy needs to be visionary and operational. Agents aren’t built overnight. To accelerate our journey and harness the creative power of our global talent, focused on a single mission: to build the next wave of enterprise-grade AI agents. Through this strategic initiative, ÎÚŃ»´«Ă˝ has developed Gemini-powered agents and solutions across sectors, solving complex challenges with measurable outcomes. I’m excited to share that ÎÚŃ»´«Ă˝ has partnered with Google Cloud to bring these pre-built agents into Google Cloud’s AI Agent Marketplace built on Gemini Enterprise, Agent Development Kit (ADK), and Agent Engine. The hackathon provided a launchpad to industrialize agent development and to put the scale into perspective:    

                    1. 1,800+ innovators from 39 countries 
                    2. 250+ AI agents built 
                    3. 23 use cases tackled across industries. Here are a few examples:  
                    • Aerospace: An agentic AI-powered multi-agent system orchestrating the end-to-end requirement validation process.  &˛Ô˛ú˛ő±č;
                    • Automotive and manufacturing: An AI system that automates supply chain and manufacturing to cut delays and costs with proactive decision-making. 
                    • Banking and insurance: A contact center tool that fetches customers data, suggests live actions, and recommends next steps.  &˛Ô˛ú˛ő±č;
                    • Public service: An assistant that simplifies public service access with easy sign-up and step-by-step help.  &˛Ô˛ú˛ő±č;
                    • Telecommunications: The AI system detects service issues, recommends fixes, and sends alerts for faster support. &˛Ô˛ú˛ő±č;

                    We already see the real-world results and impact that Gemini-powered solutions can bring to our clients. ÎÚŃ»´«Ă˝ partnered with Imperial War Museums (IWM) and Google Cloud to revolutionize access to historical archives. The challenge: over 20,000 hours of oral history recordings, many of which were inaccessible as audio files. Using a Gemini-powered solution, ÎÚŃ»´«Ă˝, working with Google Cloud, was able to: 

                    • Transcribe and translate audio recordings
                    • Extract metadata such as names, places, and military units 
                    • Generate written summaries for interviews 
                    • Enable interactive search and exploration of the archive. 

                    The process, which would have taken 22 years manually, was completed in weeks, allowing access to 20th century conflict narratives for researchers, educators, and the public. The project also opened new opportunities for educational use and commercial licensing, positioning IWM as a global leader in AI-powered cultural preservation. 

                    In addition, ÎÚŃ»´«Ă˝ collaborated with and Google Cloud to build a trusted, AI-powered infrastructure for river health monitoring. The goal: to make water cleaner and enable better environmental decision-making through real-time data available across entire catchments. The solution included: 

                    • Automated data pipelines using BigQuery, Earth Engine, and Vertex AI 
                    • Real-time observability for environmental metrics 
                    • Reporting built on Looker for stakeholder transparency. 

                    Enterprise readiness: Take advantage of the agentic era 

                    ÎÚŃ»´«Ă˝ and Google Cloud provide the power to accelerate transformation of intelligent, autonomous systems to make AI-powered enterprises possible. The successful adoption hinges on redesigning business processes, strengthening data foundations to ensure scalability, and balancing autonomy with human oversight to foster trust. 

                    Learn how ÎÚŃ»´«Ă˝ can help you pilot agentic AI solutions, scale use cases across business lines to maximize value, organize hackathons to accelerate adoption, and build transformation roadmaps that have real impact on business outcomes. 

                    Ready to accelerate your journey into the agentic era? Contact us today at googlecloud.global@capgemini.com to start your AI transformation! 

                    Author

                    Herschel Parikh

                    Herschel Parikh

                    Global Google Cloud Partner Executive
                    Herschel is ÎÚŃ»´«Ă˝â€™s Global Google Cloud Partner Executive. He has over 12 years’ experience in partner management, sales strategy & operations, and business transformation consulting.

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