{"id":523349,"date":"2023-06-22T07:30:04","date_gmt":"2023-06-22T05:30:04","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=914675"},"modified":"2025-04-02T09:35:13","modified_gmt":"2025-04-02T09:35:13","slug":"social-intelligence-for-climate-action","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/social-intelligence-for-climate-action\/","title":{"rendered":"Social intelligence for climate action"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-bloom.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:72% 47%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Social intelligence for climate action<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Bloom-sustainability-report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">18 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/sustainability-Bloom-obstacle-dashboard.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=914675\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=914675&amp;text=Social%20intelligence%20for%20climate%20action\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=914675&amp;text=Social%20intelligence%20for%20climate%20action\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-conversations-about-the-climate-crisis-have-become-commonplace-in-every-sphere-of-life-yet-concrete-actions-toward-a-sustainable-future-remain-rare-now-more-than-ever-this-gap-between-words-and-results-is-cause-for-concern\">Conversations about the climate crisis have become commonplace in every sphere of life, yet concrete actions toward a sustainable future remain rare. Now more than ever, this gap between words and results is cause for concern.<\/h2>\n\n\n\n<p>Social media platforms host 60% of the world\u2019s population. They are therefore a rich source of insight into international trends and attitudes toward climate change. In 2022, Dassault Syst\u00e8mes and ÎÚÑ»´«Ã½ joined forces with French technology startup BLOOM to harness the power of artificial intelligence and analyze the global conversation on climate. <\/p>\n\n\n\n<p>BLOOM\u2019s analysis sheds light on the burning question: why, despite increasingly obvious signs of climate change, are we collectively not doing more? Guided by key United Nations (UN) Sustainable Development Goals (SDGs), the data helps highlight widespread beliefs about the climate crisis, as well as the critical barriers to action. <\/p>\n\n\n\n<p>The study conducted by BLOOM, Dassault Syst\u00e8mes and ÎÚÑ»´«Ã½ delved into conversations around climate on social media to identify and better understand global citizens\u2019 key concerns.<\/p>\n\n\n\n<p>The group launched its eight-month study of English-language climate conversations on Twitter, Facebook, Instagram, TikTok and YouTube. The study examined 14 million \u201cdocuments,\u201d or written posts and comments. It identified 330 million \u201cactors,\u201d or individuals who interact with a document. BLOOM tracked 480 million actions, called \u201cengagements,\u201d meaning posts, comments, likes or other reactions, over the course of the study.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/image-1.png?w=628\" alt=\"\" class=\"wp-image-914678\"\/><\/figure>\n\n\n\n<p>A sophisticated algorithm, based on natural language processing models, was deployed on all 14 million documents, analyzing them for tone and emotional content.<\/p>\n\n\n\n<p>This thorough analysis, combined with Cambridge University\u2019s <a href=\"https:\/\/www.cambridge.org\/core\/journals\/global-sustainability\/article\/discourses-of-climate-delay\/7B11B722E3E3454BB6212378E32985A7\" target=\"_blank\" rel=\"noreferrer noopener\">typology of climate delay discourses<\/a>, helped identify 5 key obstacles to climate in action:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Disconnected optimism<\/strong><br>Rewards and centers ambitious \u2013 but unrealistic \u2013 ideas for solutions<br><br><\/li>\n\n\n\n<li><strong>Information gap<\/strong><br>A lack of reliable and useful information promotes skepticism and a sense of powerlessness among citizens<br><br><\/li>\n\n\n\n<li><strong>Fear of downsides<\/strong><br>An outsized focus on the negative consequences of action that can detract from genuine opportunities for change<br><br><\/li>\n\n\n\n<li><strong>Delegation of authority<\/strong><br>The sense that tackling climate change is someone else\u2019s job<br><br><\/li>\n\n\n\n<li><strong>Hopelessness<\/strong><br>Feelings of defeat and pessimism, a sense that it is too late to do anything<br><br><\/li>\n<\/ol>\n\n\n\n<p>To find out more about global conversations in and around climate action, and what\u2019s in store for the road ahead, download the report.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/in-en\/wp-content\/uploads\/sites\/18\/2023\/06\/Bloom-sustainability-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download report<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd layout-one-card-only \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Latest insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/conversations-for-tomorrow-7\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/05\/Dot-com-banner-2880-x-1800.jpg\" alt=\"Conversations for tomorrow #7\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/conversations-for-tomorrow-7\/\" aria-label=\"Conversations for tomorrow #7\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Conversations for tomorrow #7<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    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