{"id":553377,"date":"2025-09-30T11:53:47","date_gmt":"2025-09-30T11:53:47","guid":{"rendered":"https:\/\/www.capgemini.com\/ch-en\/?post_type=press-release&#038;p=553377"},"modified":"2025-11-20T04:37:47","modified_gmt":"2025-11-20T04:37:47","slug":"capgemini-becomes-an-official-partner-of-six-nations-rugby-to-enrich-the-fan-experience-through-data-and-technology","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/ch-en\/news\/press-releases\/capgemini-becomes-an-official-partner-of-six-nations-rugby-to-enrich-the-fan-experience-through-data-and-technology\/","title":{"rendered":"ÎÚÑ»´«Ã½ becomes an Official Partner of Six Nations Rugby to enrich the fan experience through data and technology"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tÎÚÑ»´«Ã½ becomes an Official Partner of Six Nations Rugby to enrich the fan experience through data and technology\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Sep 30, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/09_30_ÎÚÑ»´«Ã½-Six-Nations-Rugby-sponsorship.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">259 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong><em>The new five-year partnership encompasses the Guinness Men\u2019s Six Nations and Guinness Women\u2019s Six Nations, as well as the Quilter Nations Series and Summer Nations Series<\/em><\/strong><\/p>\n\n\n\n<p><strong>Paris, September 30, 2025 \u2013 <\/strong><a href=\"https:\/\/www.capgemini.com\/\"><strong>ÎÚÑ»´«Ã½<\/strong><\/a><strong> announced today that it has become the Official Digital Transformation Partner of <a href=\"https:\/\/www.capgemini.com\/ch-en\/about-us\/transforming-sports\/rugby\/six-nations\/\">Six Nations Rugby<\/a>, spanning the men\u2019s and women\u2019s game, up to 2029. This five-year partnership is the next chapter in ÎÚÑ»´«Ã½\u2019s longtime rugby story, building on its commitment to elevate and expand the rugby fan experience through cutting-edge technology, data-driven insights, and fan-centric innovation.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/image_939939.gif\" alt=\"\" class=\"wp-image-1161764\"\/><\/figure>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As part of the new long-term collaboration, ÎÚÑ»´«Ã½ becomes the Official Digital Transformation Partner of Six Nations Rugby, and its annual Men\u2019s and Women\u2019s Six Nations Championships, together with the Autumn Nations Series, which kicks off on November 1<sup>st<\/sup>, and the Summer Nations Series.<\/p>\n\n\n\n<p>In 2025, the Guinness Men\u2019s Six Nations was watched by nearly 130 million fans globally, signaling a 6% increase in audience compared to the previous year<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a>. In 2026, the Championship kicks off in February with a unique Thursday night fixture, paving the way for five rounds of unmissable entertainment that continues to hold its place alongside some of the most loved and respected events in world sport. In the women\u2019s game, next year&#8217;s Guinness Women\u2019s Six Nations will be the next international women\u2019s rugby event, following this year\u2019s captivating Women\u2019s Rugby World Cup. Through this new partnership, ÎÚÑ»´«Ã½ and Six Nations Rugby will be at the heart of driving rugby\u2019s audience engagement and growth ambitions.<\/p>\n\n\n\n<p>Over the next five years, ÎÚÑ»´«Ã½ plans to leverage AI and generative AI-powered innovations to deliver deeper match insights,&nbsp;to help viewers better understand key match moments through enhanced match data integration, therefore contributing to the growth and enjoyment of the fan community.<\/p>\n\n\n\n<p>\u201c<em>At ÎÚÑ»´«Ã½, we are proud to partner with Six Nations Rugby, <\/em><em>a collaboration that reflects our common values and the history of our Group. Indeed, <\/em><em>rugby holds a special place at ÎÚÑ»´«Ã½, <\/em><em>deeply rooted in the legacy of our founder, Serge Kampf, and embedded in the DNA of our Group ever since its creation<\/em>,\u201d<em> <\/em>said Aiman Ezzat, Chief Executive Officer of ÎÚÑ»´«Ã½. \u201c<em>With <\/em><em>the Six Nations Championships being some of the most popular rugby competitions in a number of our main markets, we are excited to bring <\/em><em>ÎÚÑ»´«Ã½\u2019s broad tech, data and AI expertise to enhance the viewing experience of rugby fans<\/em><em>.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p>Tom Harrison, CEO of Six Nations Rugby, added:<em> \u201cInspiring and engaging rugby fans is at the heart of everything we do at Six Nations Rugby, and with the battle for audience attention, all forms of sport and entertainment need to innovate to engage global fans. ÎÚÑ»´«Ã½ is at the forefront of new advancements in AI, cutting-edge digital technology and innovative uses of data to enhance the experience for rugby fans around the world. Our new partnership will play a vital role in elevating&nbsp;how&nbsp;we present the game of rugby for these fans, and we are all hugely excited to work together to enrich the fan experience, and to ensure that our Championships and competitions continue to set the standard for rugby globally.\u201d<\/em><\/p>\n\n\n\n<p>This partnership extends ÎÚÑ»´«Ã½\u2019s <a href=\"https:\/\/www.capgemini.com\/ch-en\/about-us\/transforming-sports\/\">sports sponsorship portfolio<\/a> that focuses on bringing the breadth of the Group\u2019s capabilities to enhance leading global events with insights and technological innovation, all with team spirit at the heart. As a global company based in 50 countries, ÎÚÑ»´«Ã½ has well-established operations across regions with a strong rugby fanbase including France, the UK and Ireland.<\/p>\n\n\n\n<p><strong>Transforming sport through technology and innovation<\/strong><\/p>\n\n\n\n<p>This latest partnership strengthens ÎÚÑ»´«Ã½\u2019s already strong track record in adding value to the fan experience and sporting performance through its portfolio of sports sponsorships.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As Worldwide Partner of the Ryder Cup 2025 in Farmingdale, N.Y., ÎÚÑ»´«Ã½ developed <a href=\"https:\/\/www.capgemini.com\/ch-en\/news\/press-releases\/capgemini-brings-dynamic-probabilities-and-match-insights-to-the-ryder-cup-2025-with-ai-powered-outcome-iq\/\">AI-powered Outcome IQ<\/a> that delivers dynamic probabilities and match insights. With real-time, context-aware insights, Outcome IQ is set to transform how fans can experience golf\u2019s most iconic team competition across broadcast, digital and social channels.<\/li>\n\n\n\n<li>In June 2025, ÎÚÑ»´«Ã½ announced it is the <a href=\"https:\/\/www.capgemini.com\/ch-en\/news\/press-releases\/capgemini-becomes-an-official-partner-of-the-tour-de-france-and-tour-de-france-femmes-avec-zwift-until-2029-to-power-cycling-through-tech-and-innovation\/\">Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029<\/a>. The ambition is to leverage technology, innovation and AI to grow the cycling community, engage fans all over the world and bring cycling into people\u2019s lives.<\/li>\n\n\n\n<li>For the Louis Vuitton 37<sup>th<\/sup> America\u2019s Cup in 2024, ÎÚÑ»´«Ã½ and America\u2019s Cup Media revealed the breakthrough <a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/making-the-invisible-visible-with-windsight-iq\/\" target=\"_blank\" rel=\"noreferrer noopener\">WindSight IQ<sup>TM<\/sup><\/a> that makes the invisible wind visible for the first time ever. Through a combination of technology, engineering, data, and design, ÎÚÑ»´«Ã½ developed a LiDAR-based sensor system that made the yacht racing more understandable and engaging for viewers. The solution brings together the digital and physical worlds to help viewers visualize the wind and model potential race results, enhancing the fan experience.<\/li>\n\n\n\n<li>As part of a <a href=\"https:\/\/bit.ly\/3Wsddnw\" target=\"_blank\" rel=\"noreferrer noopener\">multi-year partnership with Peugeot Sport<\/a>, ÎÚÑ»´«Ã½ makes its advanced data analysis and artificial intelligence expertise available to Peugeot Sport\u2019s experts. ÎÚÑ»´«Ã½ provides the Peugeot 9X8 FIA World Endurance Championship (WEC) program team with advanced digital tools and analytics to enhance the performance of the team and the Peugeot 9X8 Hypercar.<\/li>\n<\/ul>\n\n\n\n<p><strong>About ÎÚÑ»´«Ã½<\/strong><\/p>\n\n\n\n<p>ÎÚÑ»´«Ã½ is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 350,000 team members in more than 50 countries. With its strong over 55-year heritage, ÎÚÑ»´«Ã½ is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of \u20ac22.1 billion.<\/p>\n\n\n\n<p>Get The Future You Want |&nbsp;<a href=\"https:\/\/www.capgemini.com\/ch-en\/\">www.capgemini.com\/ch-en\/<\/a><\/p>\n\n\n\n<p><strong>About Six Nations Rugby<\/strong><\/p>\n\n\n\n<p>Six Nations Rugby is the official organisation responsible for the annual international rugby competitions that include the Guinness Men\u2019s Six Nations, Guinness Women\u2019s Six Nations, Under-20 Six Nations, Under-18 Festivals, and the Autumn Nations Series.<\/p>\n\n\n\n<p>Six Nations Rugby operates on behalf of and in partnership with its shareholders, that include its member unions and federations: England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU).<\/p>\n\n\n\n<p>Primary responsibilities of Six Nations Rugby include the negotiation and management of centralised commercial rights on behalf of its shareholders, as well as the promotion and operation of its annual Championships and competitions.<\/p>\n\n\n\n<p>Six Nations Rugby is proud to work with the following partners: Guinness, ÎÚÑ»´«Ã½, Breitling, IHG Hotels &amp; Resorts, and BKT.<\/p>\n\n\n\n<p>For further information about Six Nations Rugby please visit: <a href=\"http:\/\/www.sixnationsrugby.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.sixnationsrugby.com<\/a><\/p>\n\n\n\n<p>For all the latest news, information, statistics, and rights free multimedia, please visit: <a href=\"https:\/\/media.sixnationsrugby.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/media.sixnationsrugby.com\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> Data provided by Six Nations Rugby<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"related-content-heading\">Related news<\/h2><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about ÎÚÑ»´«Ã½ brings dynamic probabilities and match insights to the Ryder Cup 2025 with AI-powered Outcome IQ\" href=\"https:\/\/www.capgemini.com\/ch-en\/news\/press-releases\/capgemini-brings-dynamic-probabilities-and-match-insights-to-the-ryder-cup-2025-with-ai-powered-outcome-iq\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Sponsorship news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">ÎÚÑ»´«Ã½ brings dynamic probabilities and match insights to the Ryder Cup 2025 with AI-powered Outcome IQ<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Sep 12, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/09_12_ÎÚÑ»´«Ã½-press-release_Ryder-Cup-2025_Outcome-IQ_EN.pdf&quot; aria-label=&quot;Download Press Release&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Download press release&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;188 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Read more about ÎÚÑ»´«Ã½ brings dynamic probabilities and match insights to the Ryder Cup 2025 with AI-powered Outcome IQ\" href=\"https:\/\/www.capgemini.com\/ch-en\/news\/press-releases\/capgemini-brings-dynamic-probabilities-and-match-insights-to-the-ryder-cup-2025-with-ai-powered-outcome-iq\/\">Read more about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div 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more about ÎÚÑ»´«Ã½ becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation\" href=\"https:\/\/www.capgemini.com\/ch-en\/news\/press-releases\/capgemini-becomes-an-official-partner-of-the-tour-de-france-and-tour-de-france-femmes-avec-zwift-until-2029-to-power-cycling-through-tech-and-innovation\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Sponsorship news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">ÎÚÑ»´«Ã½ becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jun 5, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/06_05_ÎÚÑ»´«Ã½_becomes_official_partner_of_the_Tour_de_France.pdf&quot; aria-label=&quot;Download Press Release&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Download press release&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;209 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Read more about ÎÚÑ»´«Ã½ becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation\" href=\"https:\/\/www.capgemini.com\/ch-en\/news\/press-releases\/capgemini-becomes-an-official-partner-of-the-tour-de-france-and-tour-de-france-femmes-avec-zwift-until-2029-to-power-cycling-through-tech-and-innovation\/\">Read more about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>The new five-year partnership encompasses the Guinness Men\u2019s Six Nations and Guinness Women\u2019s Six Nations, as well as the Quilter Nations Series and Summer Nations Series.<\/p>\n","protected":false},"author":701,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/09_30_ÎÚÑ»´«Ã½-Six-Nations-Rugby-sponsorship.pdf","related_resource_id":1161761,"related_resource_size":"259 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