{"id":534558,"date":"2023-02-06T15:54:00","date_gmt":"2023-02-06T15:54:00","guid":{"rendered":"https:\/\/www.capgemini.com\/au-en\/?p=534558&#038;preview=true&#038;preview_id=534558"},"modified":"2025-02-25T15:57:14","modified_gmt":"2025-02-25T15:57:14","slug":"what-is-the-industrial-metaverse","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/what-is-the-industrial-metaverse\/","title":{"rendered":"What is the industrial metaverse \u2013 from digital twins to an \u2018internet of experiences\u2019\u00a0"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>What is the industrial metaverse\u00a0<br>-from digital twins to an \u2018Internet of    experiences\u2019<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/05\/Jacques-Bacry-2.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Jacques Bacry<\/h5><h5 class=\"blog-date\">6 Feb 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/au-en\/?p=534558\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/au-en\/?p=534558\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">The use of virtual and mixed reality will have a significant impact on customer-facing sectors, but we believe the true step change will take place in the industrial metaverse.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>What is the metaverse? At ÎÚÑ»´«Ã½, we define it as a blended space of virtual and physical interactions that can be used to improve the customer experience. For major brands, this technological evolution is often interpreted as the creation of richer and deeper interactions with the people who buy their products and services, whether they\u2019re at home or at play.<\/p>\n\n\n\n<p>However, we believe the current hype for all things metaverse is misdirected. Certainly, immersive technologies will impact on customer-facing sectors, the true step change will take place in the industrial metaverse. Here, organizations will use virtual environments to transform operations in organizations across the public and private sectors. The impact of the industrial metaverse on work and society will be inexorable.<\/p>\n\n\n\n<p>A recent ÎÚÑ»´«Ã½ Research Institute report explored this potential in more depth; <em><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/immersive-experiences\/\">Total Immersion; How immersive experiences and the metaverse benefit customer experience and operations<\/a><\/em>, found that 77% of consumers expect immersive experiences to impact how they interact with people, brands and services, but also that organizations recognize the broad opportunities it presents to drive value across the business, specifically in their &nbsp;internal operations. And my own paper <em><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/on-the-way-to-the-industrial-metaverse\/\">On the way to the industrial Metaverse<\/a><\/em> takes a much deeper dive into how metaverse technologies will help achieve operational excellence in the industrial workplace. This blog provides an introduction to the key topics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-technology-convergence-the-evolution-of-the-industrial-metaverse\"><strong>Technology convergence: The evolution of the industrial metaverse<\/strong><\/h2>\n\n\n\n<p>This potential for new business models means the metaverse is a hot topic in technology departments, marketing organizations, and executive boardrooms. Bolstered by significant investments from cash-rich Big Tech firms, business leaders are eager to explore the nascent metaverse in consumer-facing areas such as retailing and gaming.<\/p>\n\n\n\n<p>Yet customer-facing deployments are not the only game in town. Away from the cacophonous hype of virtual try-ons and NFT tokens, there\u2019s a set of hidden use cases that hold more promise: the industrial ones. These applications range from optimal resource utilization to reduced travel requirements and onto advanced simulation models.<\/p>\n\n\n\n<p>While the metaverse has been popularized recently, its evolution has involved a 20-year convergence of IT, automation, and cognitive models, including the internet, natural language processing, lean manufacturing, and failure prediction in mission-critical systems. The industrial metaverse is the next stage of this ongoing convergence.<\/p>\n\n\n\n<p>As opposed to the static spaces of the consumer metaverse, the dynamic spaces of the industrial metaverse are complex and layered. This ever-evolving reality involves interactions on a deeper, more collaborative level. We suggest the dynamic experiences of the industrial metaverse are best exemplified by the next generation of digital twin technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-digital-twins-to-the-internet-of-experiences\"><strong>From digital twins to the \u201cInternet of Experiences\u201d<\/strong><\/h2>\n\n\n\n<p>Digital twins are virtual representations of real-life objects, processes, systems, and their interconnections. Employees are already using twins in enterprises to perform practical tasks, such as system simulation, monitoring, and maintenance \u2013 and all without having to interact with real-world objects.<\/p>\n\n\n\n<p>The industrial metaverse will take digital twins to a new level. This shift will become manifest via a progression from the Internet of Things, where data is exchanged between sensors in physical objects over networks, to the \u201cInternet of Twins,\u201d where an interconnection between digital objects and information flows creates an added dimension.<\/p>\n\n\n\n<p>In this Internet of Twins, workplace users will carry out co-design and co-simulate processes at scale. For example, we envisage a factory in which equipment, products, and people are all connected. And the way these elements operate \u2013 and their associated behaviors \u2013 could be simulated in a dynamic, virtual experience.<\/p>\n\n\n\n<p>Employees will encounter richer representations of the situations they encounter. Unlike in static consumer metaverses, these dynamic industrial metaverses will involve collaboration between different digital twins and their associated simulations.<\/p>\n\n\n\n<p>By working together, employees will use this dynamic space of systems and data to create solutions to the problems they find. This dynamic metaverse of interconnected machines and humans will form the basis for a new era, which we refer to as the \u201cInternet of Experiences.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-opening-a-multitude-of-use-cases\"><strong>Opening a multitude of use cases<\/strong><\/h2>\n\n\n\n<p>This Internet of Experiences creates opportunities for using metaverse capabilities across a variety of sectors, including engineering, manufacturing, and supply chains. We consider those in detail in <em><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/on-the-way-to-the-industrial-metaverse\/\">On the way to the industrial Metaverse<\/a><\/em>, but let\u2019s outline some of those use cases now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Production-level simulations \u2013 Testing manufacturing scenarios across machines, plants, and supply chains, and exploring different strategies across an ecosystem.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaborative R&amp;D \u2013 Producing interactive environments for the design of products and services, so that they can be tested before mass production.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Health and safety training \u2013 Creating virtual representations of real-life operations so that employees can collaborate in test environments before working in the field.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smart cities \u2013 Using data to analyze the interaction between people, vehicles, and other facilities to manage our fast-growing cities.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personal support services \u2013 Providing robots that watch over people in need, communicating with other assistants, and facilitating access to other necessities such as groceries.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s our contention that enterprise-level applications will create huge benefits for organizations and the people they serve, both internally and externally. As well as delivering value through better designed products and cost-effective services, the industrial metaverse will provide advantages in another critical area: sustainability.<\/p>\n\n\n\n<p>The more you improve simulation capabilities, the more you improve the potential for sustainability. Take digital twins, which allow employees to simulate potential scenarios across the lifecycle of a product or service. By using data to anticipate safety issues and future behaviors, the right choices can be made the first time, and finite resources can be saved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-overcoming-challenges-to-deliver-results\"><strong>Conclusion: Overcoming challenges to deliver results<\/strong><\/h2>\n\n\n\n<p>By blending the physical and digital in the industrial metaverse, your business will be able to change its operations and potentially society in general for the better. Sounds exciting, doesn\u2019t it?<\/p>\n\n\n\n<p>But before you get ready to invest your company\u2019s cash, it\u2019s important to issue a note of caution: delivering the Internet of Experiences will be far from straightforward. There are a number of significant technological and cultural barriers that will need to be overcome.<\/p>\n\n\n\n<p>We discuss these challenges in the full paper, suggesting that organizations should start exploring the industrial metaverse now, working with metaverse partners to identify potential use cases that make sense for the business. The convergence of technologies \u2013 while complex \u2013 will also create incredible opportunities. Now we just need to grasp them! <\/p>\n\n\n\n<p>Read &nbsp;the full paper, <em>On the way to the industrial Metaverse<\/em>, <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/on-the-way-to-the-industrial-metaverse\/\">here<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\"><\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The use of virtual and mixed reality will have a significant impact on customer-facing sectors, but we believe the true step change will take place in the industrial metaverse.<\/p>\n","protected":false},"author":263,"featured_media":534559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"35741b91-0db9-4be8-b542-5feb61c1b48c\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"60f65c87-52e9-49e5-b56d-e39466f3e62d\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[190],"content-group":[],"class_list":["post-534558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-innovation"],"yoast_head":"<!-- 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