{"id":507886,"date":"2023-02-19T03:25:35","date_gmt":"2023-02-19T03:25:35","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&#038;p=507886"},"modified":"2025-04-01T10:43:25","modified_gmt":"2025-04-01T10:43:25","slug":"cinco-retos-y-oportunidades-clave-para-los-cmos","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/cinco-retos-y-oportunidades-clave-para-los-cmos\/","title":{"rendered":"Cinco retos y oportunidades clave para los CMOS"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:56.00000000000001% 42%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Cinco retos y oportunidades clave para los CMOS<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Desarrolla el futuro de la experiencia del cliente<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/cinco-retos-y-oportunidades-clave-para-los-cmos\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/cinco-retos-y-oportunidades-clave-para-los-cmos\/&amp;text=Cinco retos y oportunidades clave para los CMOS\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/cinco-retos-y-oportunidades-clave-para-los-cmos\/&amp;text=Cinco retos y oportunidades clave para los CMOS\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Una serie para CMOs, en asociaci\u00f3n con Futurum<\/h2><p class=\"intro-para-content\">Con las organizaciones teniendo que replantearse su modelo operativo como resultado de la pandemia, existen claros retos pero tambi\u00e9n interesantes oportunidades para las empresas en 2021. \u00bfQu\u00e9 significan estos cambios dentro de la organizaci\u00f3n, junto con la r\u00e1pida evoluci\u00f3n de las expectativas de los clientes, para los CMO?<br><br>Los cambios constantes que se estaban produciendo antes de 2020 aumentaron de repente a una velocidad vertiginosa, ya que las organizaciones tuvieron que pivotar y adaptarse para sobrevivir a las consecuencias de la pandemia de COVID-19. A medida que se reduc\u00edan los presupuestos, los empleados pasaban a trabajar de forma distribuida y remota y las organizaciones operaban con m\u00e1rgenes a\u00fan m\u00e1s estrechos de lo habitual. La necesidad de ganar cuota de mercado y nuevos clientes, al tiempo que se reten\u00eda a los clientes y se mejoraba la fidelidad a la marca a trav\u00e9s de mejores experiencias de los clientes (CX) se convirti\u00f3 en el principal objetivo de los CMO de todo el mundo. <br><br>Descarga este documento de Futurum, patrocinado por ÎÚÑ»´«Ã½, para comprender los principales retos y oportunidades a los que se enfrentan los CMO para ofrecer experiencias de cliente de primer nivel. <\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/futurumresearch.com\/research-reports\/five-key-challenges-and-opportunities-for-cmos-delivering-the-future-of-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga el documento del sitio web de Futurum<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":367,"featured_media":10308,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"0c2a71bd-896f-4473-9603-bb7b3ff69bab\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[78],"theme":[239],"brand":[],"service":[100],"industry":[],"partners":[],"content-group":[],"class_list":["post-507886","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cinco retos y oportunidades clave para los CMOS | ÎÚÑ»´«Ã½<\/title>\n<meta name=\"description\" content=\"Cinco retos y oportunidades clave para los directores de marketing. 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