{"id":32761,"date":"2022-05-16T22:23:00","date_gmt":"2022-05-16T22:23:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32761"},"modified":"2025-03-28T08:37:47","modified_gmt":"2025-03-28T08:37:47","slug":"los-bancos-deben-ser-maestros-digitales-para-ganar-un-lugar-en-el-ecosistema-financiero","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/los-bancos-deben-ser-maestros-digitales-para-ganar-un-lugar-en-el-ecosistema-financiero\/","title":{"rendered":"Los bancos deben ser maestros digitales para ganar un lugar en el ecosistema financiero"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Los bancos deben ser maestros digitales para ganar un lugar en el ecosistema financiero<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"null?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\"><\/h5><h5 class=\"blog-date\">2022-05-16<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32761\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32761&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32761&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>La industria de servicios financieros es una de las que m\u00e1s cambios ha presenciado, tanto en la manera en que se llevan a cabo los procesos internos como en la experiencia de los usuarios finales, principalmente mediante la creaci\u00f3n de nuevas FinTechs y neobancos que han llegado a cambiar el ecosistema y crear un nuevo escenario financiero.<\/p>\n\n\n\n<p>Los bancos, por lo tanto, se han visto en la necesidad de desarrollar nuevas propuestas de valor a trav\u00e9s del uso de tecnolog\u00edas para prosperar y seguir manteniendo el inter\u00e9s tanto de sus clientes actuales como futuros. En este sentido, y para conseguir el \u00e9xito deseado, es importante que los bancos se transformen en maestros digitales, tal como lo indica el informe de ÎÚÑ»´«Ã½ \u201c<a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/03\/30-min-%E2%80%93-Report.pdf\">D\u00f3nde est\u00e1n los bancos y las aseguradoras en su viaje al dominio digital<\/a>\u201d, un maestro digital es aquel que domina no solo distintas capacidades, sino que cuenta con aptitudes de liderazgo.<\/p>\n\n\n\n<p>En contraste, ese mismo informe subraya tambi\u00e9n que, a pesar de que la banca es superior a otros sectores en t\u00e9rminos de capacidades digitales, experiencia al cliente operaciones, innovaci\u00f3n del modelo de negocio, talento y organizaci\u00f3n, \u00fanicamente 31% de los bancos puede ser considerados \u201cmaestros digitales\u201d, y 50% apenas est\u00e1 empezando su camino para llegar a serlo.<\/p>\n\n\n\n<p>Esto demuestra que, si bien ya existe un avance en cuanto a digitalizaci\u00f3n en el sector, a\u00fan hay mucho camino por recorrer; y es que el sistema bancario domina sus aspectos b\u00e1sicos funcionales pero a\u00fan carece de ciertos conocimientos tecnol\u00f3gicos para llevar a cabo su transformaci\u00f3n digital, de acuerdo con el <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/ÎÚÑ»´«Ã½_ISG_Provider_Lens_Digital_Banking_Services_2021_US_UK_Nordics.pdf\">Informe de Servicios Bancarios Digitales 2021 de ISG Provider<\/a>.<\/p>\n\n\n\n<p>En dicho informe ISG identific\u00f3 \u00e1reas importantes de inversi\u00f3n para los ejecutivos bancarios: modernizaci\u00f3n e integraci\u00f3n de la banca central; gobernanza, riesgo y cumplimiento (GRC); pago y otros servicios de transformaci\u00f3n digital. De igual forma, para que la banca pueda llegar a alcanzar este nivel de transformaci\u00f3n que urge el ecosistema, se necesita de un socio digital.<\/p>\n\n\n\n<p>As\u00ed, los socios que apoyan a los bancos en su transformaci\u00f3n digital deben ser integradores de sistemas con experiencia funcional, control completo y experiencia t\u00e9cnica en el manejo de tales proyectos. ISG se\u00f1ala tambi\u00e9n que deben permitir un gobierno corporativo efectivo, mitigar el riesgo a nivel empresarial y cumplir con ciertos requisitos normativos.<\/p>\n\n\n\n<p>De manera adicional, resulta importante que puedan ofrecer una cartera de servicios integrados que ayuden a las instituciones financieras a construir, establecer y operar una soluci\u00f3n automatizada l\u00f3gicamente integrada, basada en an\u00e1lisis, junto con las mejoras correspondientes en el marco GRC existente.<\/p>\n\n\n\n<p>Por el lado del servicio al cliente, se deben mantener a la vanguardia ofreciendo productos y servicios relevantes como aplicaciones digitales, pagos m\u00f3viles, y autoservicios que crean una experiencia personalizada que satisface las necesidades de cada consumidor.<\/p>\n\n\n\n<p>Por \u00faltimo, pero no menos importante, los socios de la banca deben entender el funcionamiento de las tecnolog\u00edas emergentes como la inteligencia artificial (IA), la nube, banca m\u00f3vil, entre otros, para que los procesos diarios sean \u00e1giles y simples, y as\u00ed llegar a una transformaci\u00f3n completa.<\/p>\n\n\n\n<p>Aquellas instituciones financieras que se reh\u00fasen a la digitalizaci\u00f3n quedar\u00e1n obsoletas. Hoy es una necesidad que estas cuenten con una infraestructura moderna para seguir siendo competitivas y eficientes, por lo que es necesario que los bancos tengan una estrategia basada en una cultura equilibrada entre la centralidad del cliente y el empleado, lo cual podr\u00e1n lograrlo a trav\u00e9s de socios estrat\u00e9gicos que entiendan la importancia de la digitalizaci\u00f3n en el sector.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/05\/Bernardo-V_vc.png?w=300\" alt=\"\" class=\"wp-image-35765\"\/><\/figure>\n\n\n\n<p><strong><em>Bernardo Valle es Vicepresidente del Sector Banca para la regi\u00f3n del Norte de Latinoam\u00e9rica de ÎÚÑ»´«Ã½<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Con una s\u00f3lida herencia de 55 a\u00f1os y profunda experiencia en la industria, ÎÚÑ»´«Ã½ cuenta con la confianza de sus clientes para abordar toda la gama de sus necesidades empresariales, desde la estrategia y el dise\u00f1o hasta las operaciones, impulsada por la r\u00e1pida evoluci\u00f3n y el innovador mundo de la nube, los datos, inteligencia artificial, conectividad, software, ingenier\u00eda digital y plataformas<\/em><\/strong><strong><em>.<\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":32762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[390],"content-group":[],"class_list":["post-32761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-financial-services"],"yoast_head":"<!-- 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