{"id":32436,"date":"2018-02-06T19:58:00","date_gmt":"2018-02-06T19:58:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32436"},"modified":"2025-03-28T10:09:28","modified_gmt":"2025-03-28T10:09:28","slug":"las-5-principales-tendencias-de-energia-y-utilities-2018-predicciones-2-y-3","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/las-5-principales-tendencias-de-energia-y-utilities-2018-predicciones-2-y-3\/","title":{"rendered":"Las 5 principales tendencias de energ\u00eda y utilities 2018\u2014predicciones 2 y 3"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Las 5 principales tendencias de energ\u00eda y utilities 2018\u2014predicciones 2 y 3<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/08\/cg-logo-3.png?w=330?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">ÎÚÑ»´«Ã½<\/h5><h5 class=\"blog-date\">2018-02-06<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32436\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32436&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32436&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-2018-vera-un-cambio-en-el-comportamiento-de-los-consumidores-desde-comunidades-auto-alimentadas-hasta-confianza-en-ia-y-rpa\">2018 ver\u00e1 un cambio en el comportamiento de los consumidores: desde comunidades auto-alimentadas hasta confianza en IA y RPA<\/h4>\n\n\n\n<p>La semana pasada inici\u00e9 mi serie de predicciones para 2018 en la industria energ\u00e9tica&nbsp;con la <a href=\"\/ar-es\/insights\/expert-perspectives\/las-5-principales-tendencias-de-energia-y-utilities-2018\/\">predicci\u00f3n 1: el auge de las RenTechs.<\/a>&nbsp;Ahora continuamos con las predicciones 2 y 3: las comunidades auto-alimentadas y el rol de la IA y RPA en la industria.<\/p>\n\n\n\n<p><strong>Predicci\u00f3n 2\u2014Los consumidores considerar\u00e1n comunidades auto-alimentadas sobre compa\u00f1\u00edas tradicionales de utilites&nbsp;<\/strong><\/p>\n\n\n\n<p>Debido a que la energ\u00eda renovable es cada vez m\u00e1s econ\u00f3mica, las comunidades comienzan a ver la posibilidad de implementar instalaciones de generaci\u00f3n de energ\u00eda renovable propias. Vemos dos tipos de comunidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comunidades f\u00edsicas \u2013 ya sea ciudades, pueblos o instalaciones- en las que la toma de decisiones para la implementaci\u00f3n de energ\u00eda verde se toman por alcaldes, consejeros o due\u00f1os de las instalaciones. Por ejemplo,&nbsp;el Consejo de la Ciudad de Nottingham, que ha establecido un proveedor sin fines de lucro usando energ\u00eda renovable para brindar a los ciudadanos los costos m\u00e1s bajos posibles de energ\u00eda el\u00e9ctrica.<\/li>\n\n\n\n<li>Comunidades virtuales, formadas por grupos de iguales en las que los miembros comparten o venden su energ\u00eda y activos en una red p2p. Por ejemplo, Sonnen Energy de Alemania, donde los ciudadanos que cuentan con paneles solares y bater\u00edas para almacenamiento pueden unirse a la comunidad y vender la energ\u00eda excedente a otros miembros.<\/li>\n<\/ul>\n\n\n\n<p>Tales iniciativas son una clara amenaza para los proveedores tradicionales, ya que representan un declive en ventas o ingresos. Las utilities tradicionales deben reconocer estas tendencias y tomar decisiones conscientes sobre c\u00f3mo participar\u00e1n en el mercado.<\/p>\n\n\n\n<p>Por ejemplo, algunas comunidades interesadas en proyectos de energ\u00eda renovable no desean administrar ni ser due\u00f1os de las facilidades. Esto representa una oportunidad para que los proveedores tradicionales de energ\u00eda puedan crear nuevos modelos de negocio.<\/p>\n\n\n\n<p><strong>Predicci\u00f3n 3\u2014La inteligencia artificial y rob\u00f3tica restaurar\u00e1n la fe del consumidor en las utilities<\/strong><\/p>\n\n\n\n<p>En 2018, la inteligencia artificial y la automatizaci\u00f3n de procesos robotizada (RPA) jugar\u00e1n un papel importante para restaurar la fe del consumidor en las utilities. Esta afirmaci\u00f3n est\u00e1 respaldada por datos que sugieren que IA y RPA ya demuestran un impacto. Por ejemplo, en la industria de utilities ya existe una brecha de 71% que indican que la industria cuenta con la peor experiencia del cliente en relaci\u00f3n a todas las industrias. Sabemos que tres cuartos de las utilities ya han implementado IA y ahora vemos una mejora de 10% en ventas, mientras que el 73% cree que IA y RPA cambiar\u00e1n la experiencia del cliente; 65% cree que tambi\u00e9n disminuir\u00e1 la rotaci\u00f3n. La informaci\u00f3n confirma que IA y RPA tendr\u00e1n un impacto profundo en las utilities en 2018.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":32437,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"43efff4d-5e14-4b9d-9f7c-3a096e2a484f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[107],"industry":[114],"partners":[],"blog-topic":[336],"content-group":[],"class_list":["post-32436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","service-transformation-innovation","industry-energy-utilities","blog-topic-trends"],"yoast_head":"<!-- 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