{"id":32061,"date":"2020-04-14T16:48:00","date_gmt":"2020-04-14T16:48:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32061"},"modified":"2025-03-28T09:21:48","modified_gmt":"2025-03-28T09:21:48","slug":"open-x-el-enfoque-colaborativo-de-la-banca-que-llego-para-quedarse-la-prioridad-es-la-seguridad","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/open-x-el-enfoque-colaborativo-de-la-banca-que-llego-para-quedarse-la-prioridad-es-la-seguridad\/","title":{"rendered":"Open X, el enfoque colaborativo de la banca que lleg\u00f3 para quedarse: la prioridad es la seguridad"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Open X, el enfoque colaborativo de la banca que lleg\u00f3 para quedarse: la prioridad es la seguridad<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/08\/cg-logo-3.png?w=330?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">ÎÚÑ»´«Ã½<\/h5><h5 class=\"blog-date\">2020-04-14<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32061\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32061&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32061&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-ya-hemos-hablado-de-la-imparable-tendencia-que-se-avecina-con-la-evolucion-de-open-banking-a-open-x-basado-en-una-colaboracion-proactiva-y-dinamica-entre-la-banca-y-los-nuevos-actores-digitales-del-ecosistema-financiero-como-las-fintech-y-bigtechs\">Ya hemos hablado de la imparable tendencia que se avecina con la evoluci\u00f3n de Open Banking a Open X, basado en una colaboraci\u00f3n proactiva y din\u00e1mica entre la banca y los nuevos actores digitales del ecosistema financiero como las FinTech y Bigtechs.<\/h4>\n\n\n\n<p><strong>Lo cierto es que este panorama conlleva grandes desaf\u00edos, siendo la seguridad de la informaci\u00f3n y la privacidad de datos dos aspectos fundamentales para que la alianza sea m\u00e1s r\u00e1pida y efectiva.<\/strong><\/p>\n\n\n\n<p>A partir de que se concibi\u00f3 el modelo de Open Banking, la importancia de la cooperaci\u00f3n ha quedado clara para los bancos y las FinTech, sin embargo, el planteamiento de Open X va un paso m\u00e1s all\u00e1 al poner sobre la mesa la necesidad de realizar un intercambio y una integraci\u00f3n de datos masiva de manera segura.<\/p>\n\n\n\n<p>De acuerdo con el World FinTech Report 2019<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> de ÎÚÑ»´«Ã½, con la adopci\u00f3n del Open Banking, los bancos muestran una evidente inquietud respecto al tema, ya que 76% de ellos teme por la seguridad de los datos, 76% por la privacidad y 63% por la p\u00e9rdida del control de la informaci\u00f3n de sus clientes. Situaci\u00f3n que no es de extra\u00f1arse si consideramos que a la banca le ha tomado muchos a\u00f1os y esfuerzo el construir sus bases de datos y la confianza de sus clientes, de ah\u00ed su aprehensi\u00f3n por compartirlas. Mas a\u00fan, para los bancos gran parte de su reputaci\u00f3n se basa en la confiabilidad que logran transmitir en cuanto a garantizar la seguridad de los datos personales de sus clientes, siendo un tema delicado para ellos.<\/p>\n\n\n\n<p>Por su parte, las FinTech se muestran m\u00e1s optimistas, ya que s\u00f3lo la mitad (50%) externa dudas ante la seguridad y privacidad de la informaci\u00f3n y m\u00e1s de un tercio (38%) sobre perder el control de los datos de sus clientes. Situaci\u00f3n que se relaciona con el hecho de que muchos usuarios a\u00fan desconf\u00edan de estas empresas digitales al no tener una presencia f\u00edsica -como los bancos- que les brinden tranquilidad al momento de depositar con ellos su dinero, sin mencionar que, para las FinTech el intercambiar informaci\u00f3n con los bancos les facilitar\u00eda tener acceso a recursos que de otra manera tardar\u00edan mucho m\u00e1s tiempo en obtener.<\/p>\n\n\n\n<p>Si bien pareciera que las FinTech obtienen mayores beneficios con la colaboraci\u00f3n, se debe recalcar que para los bancos el trabajar en cooperaci\u00f3n con otros jugadores del ecosistema financiero tambi\u00e9n ser\u00e1 favorable. Para muestra, se potenciar\u00e1 su capacidad de innovaci\u00f3n en la creaci\u00f3n de soluciones orientadas a resolver necesidades m\u00e1s espec\u00edficas para el bienestar financiero de los consumidores, con esto los bancos podr\u00e1n ofrecer ofertas personalizadas y as\u00ed maximizar la monetizaci\u00f3n de sus activos (bases de clientes), adem\u00e1s de mantenerse frescos y relevantes en la mente de los usuarios y clientes potenciales.<\/p>\n\n\n\n<p>Ahora bien, la transici\u00f3n hacia Open X considera y requiere que los participantes desarrollen y adopten tecnolog\u00edas estandarizadas que les permita superar los retos de seguridad y privacidad, apoyados por una firma consultora especialista en soluciones de este tipo, as\u00ed como el respaldo de una regulaci\u00f3n que monitoree el correcto manejo de la informaci\u00f3n.<\/p>\n\n\n\n<p>De hecho, el World FinTech Report 2019 de ÎÚÑ»´«Ã½ reconoce la labor de las autoridades financieras en M\u00e9xico por el desarrollo de la Ley para Regular las Instituciones de Tecnolog\u00eda Financiera, mejor conocida como Ley Fintech, la cual entr\u00f3 en vigor desde marzo de 2018.<\/p>\n\n\n\n<p>Esta reglamentaci\u00f3n tiene por objetivo supervisar la organizaci\u00f3n, operaci\u00f3n y funcionamiento de las empresas de servicios financieros en el pa\u00eds a fin de garantizar la protecci\u00f3n de los consumidores, incluyendo la confidencialidad de su informaci\u00f3n. Esta acci\u00f3n encaminar\u00eda favorablemente la adopci\u00f3n del Open Banking y, por consiguiente, sentar\u00eda las bases para Open X.<\/p>\n\n\n\n<p>Al final, es imprescindible recordar que la colaboraci\u00f3n entre los actores del sector financiero debe estar ligada a fomentar la bancarizaci\u00f3n y el acceso seguro a estos servicios en beneficio de la poblaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/24\/2020\/06\/bernardo-valle-002.png?w=300\" alt=\"\" class=\"wp-image-57595\"\/><\/figure>\n\n\n\n<p><strong><em>Bernardo Valle es Director de Servicios Financieros \u2013 Banca de ÎÚÑ»´«Ã½ M\u00e9xico, empresa l\u00edder global en consultor\u00eda, servicios de tecnolog\u00eda, y transformaci\u00f3n digita. ÎÚÑ»´«Ã½ est\u00e1 a la cabeza de la innovaci\u00f3n para enfrentar las oportunidades de sus clientes en el cambiante mundo de la nube, digital y plataformas.<\/em><\/strong><\/p>\n\n\n\n<p><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> World FinTech Report, 2019, URL: <a href=\"\/ar-es\/news\/press-releases\/world-fintech-report-2019\/\">https:\/\/www.capgemini.com\/ar-es\/news\/world-fintech-report-2019\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":32062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"6121921c-6a6a-489f-9328-c74fa9b0f719\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[101],"industry":[110],"partners":[],"blog-topic":[336],"content-group":[],"class_list":["post-32061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","service-cybersecurity","industry-banking","blog-topic-trends"],"yoast_head":"<!-- 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