{"id":5465,"date":"2022-02-03T11:50:03","date_gmt":"2022-02-03T11:50:03","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=648779"},"modified":"2025-03-28T06:21:05","modified_gmt":"2025-03-28T06:21:05","slug":"propuesta-de-comercio-conversacional","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ar-es\/solutions\/propuesta-de-comercio-conversacional\/","title":{"rendered":"Propuesta de Comercio Conversacional"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_CRI_single-View-systems.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:59% 39%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Propuesta de Comercio Conversacional<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/solutions\/propuesta-de-comercio-conversacional\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/solutions\/propuesta-de-comercio-conversacional\/&amp;text=Propuesta de Comercio Conversacional\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/solutions\/propuesta-de-comercio-conversacional\/&amp;text=Propuesta de Comercio Conversacional\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">El comercio conversacional revolucionar\u00e1 las industrias orientadas al consumidor de formas que no se hab\u00edan visto desde los albores del comercio electr\u00f3nico. <\/h2><p class=\"intro-para-content\">Esto es mucho m\u00e1s que una nueva interfaz o un canal adicional en el mundo omnicanal. Es una forma completamente nueva para que las marcas construyan relaciones de valor con los consumidores y una forma completamente nueva para que los consumidores interact\u00faen con las marcas.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-aproveche-todo-el-potencial-del-comercio-conversacional\">Aproveche todo el potencial del comercio conversacional<\/h3>\n\n\n\n<p>El \u00faltimo a\u00f1o ha sido decisivo para el Comercio Conversacional. Si bien anteriormente se restring\u00eda a los chatbots a los que se acced\u00eda a trav\u00e9s de aplicaciones de mensajer\u00eda para realizar compras, la definici\u00f3n de comercio conversacional se ha ampliado significativamente con la llegada de los asistentes personales basados en la voz.<\/p>\n\n\n\n<p>Ahora que se estima que tendr\u00e1 un valor de hasta $ 35 mil millones para 2020 solo para los minoristas, ya no se trata de si desea competir en el comercio conversacional, sino de c\u00f3mo y cu\u00e1ndo.<\/p>\n\n\n\n<p>Los consumidores est\u00e1n listos y ansiosos por interactuar de esta manera: est\u00e1n listos para interactuar y compartir informaci\u00f3n con las marcas que les ofrecen valor a cambio.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 51% de los consumidores ya son usuarios de asistentes de voz<\/li>\n\n\n\n<li>El 81% de estos usuarios interact\u00faa con asistentes de voz a trav\u00e9s de tel\u00e9fonos inteligentes<\/li>\n\n\n\n<li>El 82% ha utilizado asistentes de voz para buscar informaci\u00f3n<\/li>\n\n\n\n<li>El 35% ha comprado productos como comestibles, cuidado del hogar y ropa.<\/li>\n<\/ul>\n\n\n\n<p>Y nuestra investigaci\u00f3n nos dice que los consumidores votar\u00e1n con sus billeteras a favor de los asistentes de voz en lugar de otros canales: dentro de tres a\u00f1os, los usuarios activos de asistentes de voz esperan que el 18% de su gasto total se realice a trav\u00e9s del asistente de voz.<\/p>\n\n\n\n<p>Pero, \u00bfest\u00e1 listo para tranquilizar y entregar el valor esperado a sus consumidores?<\/p>\n\n\n\n<p>Para aprovechar todo el potencial de ser un l\u00edder en el comercio conversacional y construir las relaciones resultantes basadas en la confianza con los consumidores que son los primeros en adoptar, se necesitan m\u00e1s que inversiones t\u00e1cticas en tecnolog\u00edas. El comercio conversacional debe verse como una nueva l\u00ednea de negocios con impacto y creaci\u00f3n de valor en las tiendas, el comercio electr\u00f3nico, el marketing y la cadena de suministro. Exige que los minoristas y las marcas inventen por primera vez su voz f\u00edsica, aprendan a adquirir y captar clientes a trav\u00e9s de la voz, gestionen los datos y an\u00e1lisis relacionados, aprovechen tecnolog\u00edas avanzadas como la IA, investiguen c\u00f3mo incorporar la voz en sus tiendas, exploren el hardware. y soluciones de software, y m\u00e1s. El potencial es grande, pero se requiere un esfuerzo enfocado no solo para evolucionar la tecnolog\u00eda, sino tambi\u00e9n el negocio circundante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-como-puede-ayudar-capgemini\">\u00bfC\u00f3mo puede ayudar ÎÚÑ»´«Ã½?<\/h3>\n\n\n\n<p>ÎÚÑ»´«Ã½ reconoce el valor del comercio conversacional para impulsar conexiones m\u00e1s profundas y humanas a escala. Tiene el potencial para un nivel diferente de relaci\u00f3n, compromiso y afiliaci\u00f3n a la marca. En lugar de ser una amenaza para los modelos operativos existentes, el comercio conversacional es una oportunidad para crear un nuevo valor para las industrias centradas en el consumidor. Lo ayudamos combinando capacidades de extremo a extremo en el comercio conversacional, con un enfoque que comienza de a poco, demuestra valor, luego escala la capacidad y se expande en oportunidades tangibles de crecimiento comercial.<\/p>\n\n\n\n<p>Cont\u00e1ctenos en dcx.global@capgemini.com.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":5466,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[0],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d4ce7c81-8f63-4e66-b1e0-c65ab4bcbd64\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":false,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[167],"content-group":[],"class_list":["post-5465","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-solutions"],"yoast_head":"<!-- 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