{"id":31240,"date":"2016-03-22T14:48:00","date_gmt":"2016-03-22T14:48:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&#038;p=31240"},"modified":"2025-03-27T11:28:08","modified_gmt":"2025-03-27T11:28:08","slug":"revolucionando-el-acercamiento-con-el-consumidor","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/revolucionando-el-acercamiento-con-el-consumidor\/","title":{"rendered":"Revolucionando el acercamiento con el consumidor"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Revolucionando el acercamiento con el consumidor<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2016\/03\/revolutionizing_consumer_engagement_with_our_industry-first_consumer_insights_center.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar Informe<\/span><span class=\"type\">999 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&amp;p=31240\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&amp;p=31240&amp;text=Revolucionando%20el%20acercamiento%20con%20el%20consumidor\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&amp;p=31240&amp;text=Revolucionando%20el%20acercamiento%20con%20el%20consumidor\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>En cuesti\u00f3n de semanas, ÎÚÑ»´«Ã½ equip\u00f3 a una compa\u00f1\u00eda global de consumo con su propia plataforma de anal\u00edtica de datos para generar informaci\u00f3n avanzada de consumo. El resultado es la transformaci\u00f3n de la forma en que se engancha con el cliente, el consumidor y el comprador.<\/p>\n\n\n\n<p><strong>Industria<\/strong>: Productos de consumo<\/p>\n\n\n\n<p><strong>Ubicaci\u00f3n<\/strong>: Global<\/p>\n\n\n\n<p><strong>Retos del cliente\/Necesidades del negocio<\/strong>: Para mejorar el impacto del las campa\u00f1as de marketing del cliente transformando los datos de consumos y ventas sin procesar en anal\u00edtica significativa.<\/p>\n\n\n\n<p>Soluci\u00f3n de un vistazo: una plataforma escalable de anal\u00edtica que crea perspectivas accionables en tiempo real, que informan sobre la conexi\u00f3n entre el cliente y el consumidor, mediante informaci\u00f3n significativa.<\/p>\n\n\n\n<p><strong>Beneficios:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precisi\u00f3n: decisiones basadas en hechos, no solo conjeturas.<\/li>\n\n\n\n<li>Agilidad: Ajuste de las campa\u00f1as en tiempo real.<\/li>\n\n\n\n<li>Flexibilidad:&nbsp; una plataforma integrada al negocio, la cual puede ser escalada de acuerdo a las necesidades del cliente.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":31245,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3a261f17-407f-4028-930e-c81f2a17777f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[100],"industry":[112],"partners":[],"country":[],"content-group":[],"class_list":["post-31240","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","service-customer-experience","industry-consumer-products"],"yoast_head":"<!-- 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